Name Subject Tutor Date Analysis of Lyer and Davenport’s “Reverse Engineering: Google’s Innovation Machine” The view that Google is a market leader with unparalleled technological and strategic success in the web-based industry cannot be overstated…
This analysis critically studies the article and summarizes the main points while drawing from marketing concepts. According to Lyer and Davenport (60), one of the factors that have set Google apart from the rest of the companies in the internet-based industry is its long-term strategic view. Here, Lyer and Davenport discuss the Google’s practice of strategic patience. Here, the authors highlight Google’s mission and the strategy the firm is using to pursue the set objective. Google’s mission is to seek to organize the world’s information transform it into a universally accessible and useful form. This is broad mission by any measure, but the authors argue that Google have taken the mission seriously, which conforms with the general view that sticking to the mission helps bring success to organizations. To pursue this mission, Google focuses on the long term rather than short-term view; unlike other firms, short term profits do not cloud Google’s pursuit of its mission. Instead of focusing on short term achievements in profits, Google has consciously pursued a long-term approach to build value and capability, which explains Lyer and Davenport’s (60) concept of practicing strategic patience. ...
e offers a very profitable product through monetizing its information search idea which allows for pursuit of innovations that do not have immediate returns on investments. Besides this, Google has a high clarity of purpose accompanied by great attention to detail; the lesson here is that commitment to clear and simple directives helps firms to gain strategic success. One of the factors behind Google’s success is high innovativeness accompanied by a great ability to monetize innovations into sustainable revenue streams. Whereas other companies may spend proportionately huge amounts of capital in investing in innovations, Google has a unique strategy that results in significantly more success. Lyer and Davenport (62) describes Google’s innovation ecosystem, the unique innovation strategy that allows the company to maximize returns on innovation investments. Google has a platform that ensures innovations are in line with customer needs alongside impeccable marketing. To achieve this, Google’s innovation ecosystem relies on four parties; innovators, content providers, advertisers and consumers. Google’s innovators consist of Google’s own engineers, independent software vendors and open source communities. These innovators create a diverse and wide product-development network, offering new products to keep consumers engaged while at the same time generating revenue streams. Content providers are media companies and individuals who are create information and spark consumer interest on the web. The content providers are integral in Google’s monetization as they provide a mechanism for targeting ads. Google has over 1 million companies and individual advertisers who deliver ad content that is relevant to the search-identified users. They help drive Google’s ...
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