• Home
  • Subjects
  • Marketing
  • Analysis of Lyer and Davenport's Reverse Engineering: Google's Innovation Machine

Analysis of Lyer and Davenport's Reverse Engineering: Google's Innovation Machine - Essay Example

Only on StudentShare

Extract of sample
Analysis of Lyer and Davenport's Reverse Engineering: Google's Innovation Machine

This analysis critically studies the article and summarizes the main points while drawing from marketing concepts. According to Lyer and Davenport (60), one of the factors that have set Google apart from the rest of the companies in the internet-based industry is its long-term strategic view. Here, Lyer and Davenport discuss the Google’s practice of strategic patience. Here, the authors highlight Google’s mission and the strategy the firm is using to pursue the set objective. Google’s mission is to seek to organize the world’s information transform it into a universally accessible and useful form. This is broad mission by any measure, but the authors argue that Google have taken the mission seriously, which conforms with the general view that sticking to the mission helps bring success to organizations. To pursue this mission, Google focuses on the long term rather than short-term view; unlike other firms, short term profits do not cloud Google’s pursuit of its mission. Instead of focusing on short term achievements in profits, Google has consciously pursued a long-term approach to build value and capability, which explains Lyer and Davenport’s (60) concept of practicing strategic patience. ...Show more

Summary

Name Subject Tutor Date Analysis of Lyer and Davenport’s “Reverse Engineering: Google’s Innovation Machine” The view that Google is a market leader with unparalleled technological and strategic success in the web-based industry cannot be overstated…
Author : gardner40
Analysis of Lyer and Davenport's Reverse Engineering: Google's Innovation Machine essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Analysis of Lyer and Davenport's Reverse Engineering: Google's Innovation Machine"
with a personal 20% discount.
Grab the best paper

Related Essays

Frugal Innovation: What is the difference between frugal innovation and reverse innovation Does Reverse innovation represen
Another slightly different definition forwarded by Nesta, a UK innovation foundation, identifies frugal innovation as a response to limitations in resources, whether financial, material or institutional, and turns these constrictions into a merit. The basic idea is to cut on resources employed in the development, production and delivery stages or by leveraging resources in novel ways resulting to lower-cost products and services (Bound & Thornton, 2012.p.14).
4 pages (1000 words) Essay
Managed innovation
In a short span, a lot of changes are evident, and this brings about the need to be creative. Majority of the companies try to keep up with the competition by, bringing up new product into the market before their competitors. This increases their sale thus maximizing their profit.
4 pages (1000 words) Essay
Google's history
The domain name of google.com was legally registered on September 15, 1997, and the company was completely incorporated as Google Inc. on September 7, 1998. Located in Mountain View, California, the company employs approximately 5,700 employees and these headquarters are referred to as the 'Googleplex'.
6 pages (1500 words) Essay
Google's creativity tools and innovation management
per Franken (1994, P.396), “Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others”. Yahoo, Wolfram and Cuil can be
8 pages (2000 words) Essay
Frugal Innovation: What is the difference between frugal innovation and reverse innovation Does Reverse innovation represent a threat or opportunities for western companies
The basic idea is to cut on resources employed in the development, production and delivery stages or by leveraging resources in novel ways
4 pages (1000 words) Essay
Frugal Innovation: What is the difference between frugal innovation and reverse innovation Does Reverse innovation represent a threat or opportunities for western companies
cess that has gradually been taking shape in the manufacturing industry where multinational companies design products in developing economies, inventing them purely for use in these economies. Fully grown markets intending to venture into the emerging economies do so by
4 pages (1000 words) Essay
Innovation in sustainable engineering design (Electrical and electronic engineering)
My move from Germany to the UK has been the most challenging encounter for me along with my parent’s separation. During this hardship I had to overcome many obstacles such as the language barrier, accepting a completely new lifestyle having to move from a remote village
4 pages (1000 words) Essay
Innovation in Sustainable Engineering Design
The rate is alarming and calls for a check with other sources of energy that focuses on meeting demands, as well as clean energy production. The term energy security came into being from the resource depletion. The spread of the
10 pages (2500 words) Essay
Muller- Lyer Illusion Experiment
The experiment further revealed that the angle between the shaft and obliques of the figures varied depending on the levels of adjustments. The increase of the angles led to the decrease in the illusion of the obliques. Furthermore, the experiment revealed
3 pages (750 words) Essay
The Impact of An Engineering Innovation
The invention of the internal combustion engine was a giant leap for mankind that happened in the industrial revolution era around the mid of the 19th century and changed the world. The engine had many impacts on society ranging from global situations, econaomic development and activities, the societal context and the environmental aspect
4 pages (750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT