Consumer Behavior Essay

Consumer Behavior Essay Essay example
College
Essay
Marketing
Pages 4 (1004 words)
Download 0
[Full Name] [Name of Professor/Instructor] [Subject/Class] 20 April 2012 Consumer Behavior The consumer is faced with different pieces of information that may impact her decision making in this situation. Briefly describe what these different pieces of information are…

Introduction

The GoodGuide is basically an application that provides the user with ratings on products in three categories such as health (nutritional facts of products), environment (impact to the environment), and society (ethical policies and performances). Hence, the customer widens her knowledge about the particular product. The consumers of the modern society are very health conscious, thus, by providing the customers with information regarding health contents of a particular product enormously influences the purchase decision of the customer. The customers are made aware of the products that have poor health benefits and would even potentially post health issues. In the environmental aspect, the customer gains knowledge and the application even promote companies that have non-damaging practices to the environment. Thus, the buying experience is not only limited to just the product but also the customer is made to feel responsible in aiding and promoting companies to use environmentally friendly options in their operations. For the society, this information is about the ethical practices of the company. Such criteria further broadens the decision complication of the customer since she does will now not only look for products that will just satisfy here but also rather look for products that score well in the above mentioned criteria. ...
Download paper
Not exactly what you need?

Related papers

Consumer Behavior Essay
With its new design with polar bear on the can the company not only tried spread awareness and raise funds WWF’s polar bear initiative but also tried to use this an emotional strategy to drive sales and increase customer involvement. By this initiative Coca Cola tried to appeal to the hedonic needs of the consumers. The company expected the consumers to identify themselves with the cause and buy…
consumer behavior
Marketers use this aspect to encourage consumers to purchase a certain product that solves a specific problem. In other words, marketers encourage consumers that if they use the company’s product or service everything will be solved or fixed. A perfect example of this is a Viagra advert where the ad shows a couple dissatisfied with their relationship. After a while, the ad shows the difference…
Consumer Behavior Analysis
Economists have analyzed that all types of goods and services need not be advertized for the purpose of sales. Producer’s decisions to incur advertisement expenses largely depend on the market or industry concerned. Competitive market producers never go for advertisement expenses, like the sellers and producers of potatoes (Yeshin, 2006). When business firms face high monopolistic or imperfect…
Consumer behavior
Her decision to buy a specific vehicle was influenced by several important qualities she demanded in a new vehicle. The car had to be safe, extremely fuel efficient, comfortable, with a stellar reputation for safety, reliability and low repair costs among current owners and professionals alike. As a working mother she needs a reliable, fuel efficient and inexpensive to insure vehicle to commute…
Consumer Behavior
Apple and clanning The Apple iPhone is one of the most revolutionary products in the electronics market. It was primarily responsible for introducing smartphones to the public. This product made consumers realise that they could browse the web, communicate and do several other things on their mobile phones. It was after the Apple iPhone that the mobile app market rose to its current status. Apple…
Consumer Behavior
This can be seen in the way that films and cinema in general are advertised to induce consumers or groups of consumers to listen to specific points of view about the films, while blocking out other views (Walters 19). This paper seeks to focus on three theories of the media’s effect on consumer behavior. These are two step flow theory, hypodermic needle theory, and cultivation theory. These…
consumer behavior
There is a contrary perspective as well, which is, organization can straight way come up with marketing strategies, and then influence the consumer behaviour. That is, if the organization makes an all out ‘attack’ on the customers’ sense organs of eyes, ears and even nose, they can influence or tune the consumer’s behaviour and their buying habits. Either way, it is of paramount importance…