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Social Media Name Course Instructor Date Introduction Social media is one term everybody around the globe is getting accustomed to (Wellman 1999, p.1-5). Several years down the line, its impacts are impossible to ignore. In every sphere of life, social media has played a key role in either a negative and positive way.
In the business context, social media continues to be the most used tool especially in the recent past (Lefebvre and Flora 1988, p.301). Some of the areas in business using social media as a platform to achieve goals and objectives are advertising, public relations and marketing. This is essentially because these are the very branches of the corporate world that need to come into close contact with the masses of people Research indicates that the corporate world spends billions of dollars on the social media to advertise and market their products. For example, in United States of America, the corporate world spent close to four billion dollars on the social media marketing (Hamill 1997, p. 300-323). The trend has continually changed, with exponential growth in the amount of money spent every year. Some of the social networks, for example LinkedIn, concentrate mainly on the corporate world (Ibrahim 2010, p.3-10). Here, networks are created between various business persons and firms. Other business firms chose to use the platform for public relations by posting the videos of their CEOs giving insights about them. This means that social media is intertwined with the business world and its impact cannot be wished away. Social media brings in a shift in the concepts of reaching out to the consumers and selling the products to them. ...
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