Analysis and evaluation of the business strategy that J Sainsbury Ltd has pursued using Bowman’s strategic clock
Bowman’s strategic clock, as presented in Figure 1, Appendix is used for the identification of strategies that promote effectively the organizational goals (Rosenhauer 2008,p.11). One of the key challenges in regard to the use of the Bowman’s strategic clock is the following one: the identification of the appropriate strategy, among the strategies included in the above model, is often difficult, especially if the priorities of the organizations are not clear. According to Muller (2011) organizations can use the Bowman’s strategic clock for identifying strategies that are most feasible having in mind the resources available and each organization’s internal and external environment. The Bowman’s strategic clock is based on the following principle: each organization should choose strategies that most respond to the plans of the organizations in regard to the value and price of its products/ services (Needle 2010, p.281).
Using the Bowman’s strategic clock, the strategic choices of Sainsbury’s could be analysed as follows: as noted in the case study, the firm is among the four key players in the British grocery retail sector (case study, p.1). ...Show more