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What Makes Advertising Effective?
Pages 7 (1757 words)
Advertisements were created mainly with the intention of attracting the customers, so as to make them buy or utilize products, services, etc.
To make the mind of the customer orient towards the product and importantly entice, push them or even ‘seduce’ them to make the buying decision, advertising plays a key role. To achieve that for an organization, the entire marketing department in association with other departments will initiate various marketing strategies. Among the many marketing strategies, advertising occupies a prominent role. “Advertising plays a very important role in the marketing process. It increases the consumption of a particular product or service and reinforces the image of the brands, by continuously raising awareness” (Blurt It). For a successful marketing strategies and importantly to come up with effective advertising campaigns, it is of great importance to first find out and focus on the mental state and the resultant behaviors that will be shown by the prospective customers before they makes the crucial buying decision. ...
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