Classic Airlines Care Study

Classic Airlines Care Study Essay example
Masters
Essay
Marketing
Pages 3 (753 words)
Download 0
Classic Airlines Case Study Name of the Writer Name of the Institution Classic Airlines Case Study The Current Scenario Classic Airlines is the world’s fifth largest airline, with a fleet of 375 jets that serve 240 cities. It has been in business for 25 years, having 32,000 employees…

Introduction

Many have chosen to fly by other airlines and while Classic Airlines has the data and customer feedback that highlights the problems, there has been no proper attempt or management support to address the issues. The present CEO Amanda Miller believes that customer loyalty and revenues is primarily price driven, and is most concerned with reducing cost which she believes will bring back new customers as well as those who have switched their loyalty to competitors. Internal and External Pressures Contributing to the Current Crisis There appears to be a silent tussle going on between two sides- those that agree with the CEO Amanda Miller and those who don’t. On the one side we have people such as Kevin Boyle in Marketing, Renee Epson in Customer Services, Doug Sheflin the Union representative and John Hartman in Human Resources who are concerned with the human aspect of the crisis and do not want the company to face bankruptcy because it would lead to a lot of layoffs and employee dissatisfaction. They are worried that Classic Airlines may never recover from bankruptcy proceedings. They see the main problem as having a customer dissatisfaction element at its core and want to address this so that the airline can get back lost customers, revenues and profitability. ...
Download paper
Not exactly what you need?

Related papers

Classic Airlines Marketing Solution
The airline’s CEO is under immense pressure to turn around the fate of the company. The most problematic situation for the company is that it is currently incurring a large cost per customer per mile, and, to add to this problem, the company has just made a mistake in its marketing program. Thus, in this scenario, a new and a fresh marketing approach is required, implications of which should…
Classic Airlines.
The airline industry is an oligopoly. Oligopolies are characterized by having a limited numbers of participants in a market structure that has a medium level of price elasticity. Since there are few competitors companies tend to react to changes in prices of other airlines. The airline industry has been in a cost savings mode for several years. Since 2002 the number of people working in the…
Research on Classic Airlines
Fuel cost represents the largest cost driver in the airline industry. In 2011 the average price of jet fuel was $126.7/b (Iata, 2011). The marketing department at Classic Airlines is in a complete disaster. One of the biggest indicators of the failure of the department is reflected in the results of its customer rewards program. The customer rewards program at Classic Airlines experience a 19%…
Classic Airlines
Classic Airlines has enjoyed the benefits of participating in an oligopoly marketplace. In an oligopoly there are few companies that control the entire market. The purpose of this paper is to find a solution to solve the problems at Classic Airline using a nine step problem solving process. Step 1) Describe the Situation Classic Airlines is operating in an industry that has seen a long term…
Classic Airlines Marketing Solution
102). The nine step problem solving model is described as an ideal framework that enables leaders of business organizations and companies with guidelines of understanding problems and how they can deal with them through making the right decisions (Petrolini & Walden, 2000, p. 1). Classic Airlines is faced with a marketing problem which has resulted in the loss of customer confidence and decreased…
Classic Airlines Marketing Solution
This is irrespective of a manager’s educational background or their intellectual abilities as problem solving is a nurtured skill. Problems are a part of a business’s routine that helps it to grow. For instance, the objective of this paper will be to solve classic airlines marketing problem using the nine-step model by identifying and defining the problem. Additionally, it will tackle the…
Classic Airlines marketing Solution
As per the case study, the firm is losing its profitability and faring really poorly against its competitors. Customer retention rate is poor and the service is very inadequate. Root Cause Analysis Model The Root Cause Analysis (RCA) model is used in internal audits and other problem detection fields. It is “a research-based approach to identify the bottom-line reason of a problem with root…