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Consumer and Purchase Behavior - Essay Example

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Consumer and Purchase Behavior

This blend of elements include psychological facts that include, perception, ,personality, self concept, motivation and feelings, sociology and social anthropology that include situational influences, relationship and economics that include consumption choice and value perspective of the item of purchase. This paper seeks to analyze the purchase behavior of a particular consumer on their purchases of between the 27th of February and the 11th of March 2012. The report seeks to analyze the various factors that influenced the purchases of the particular consumer in terms of situational influences, consumer choice value perspective satisfaction perception learning and memory, motivational and feelings, personality and self concept. Diary Day and time Consumption/purchase Reflections 27th Feb. 0800hrs Coffee and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 1230hrs Burger and fries Alone school cafeteria I was in a hurry 1830hrs Laundry detergent and fabric softener Alone, supermarket 28th Feb. 0800hrs Coffee and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 1345hrs Sandwich and salad Lunch with a colleague 1920hrs Chewing gum and bottle of wine Liquor store on my way to visit a friend 29th Feb. 0800hrs Coffee and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 1230hrs Burger and fries Alone school cafeteria I was in a hurry 1640hrs Groceries On my way home from school in an open air market 1st march 0800hrs Tea and doughnut Breakfast with a close friend in coffee shop. 1400hrs Juice and croissant A bus stop travelling back to school 2000hrs Sushi and rice On a date in a resturant 2nd march 0800hrs Coffee and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 3rd march 0800hrs Coffee and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 4th march 0800hrs Tea and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 1230hrs Burger and fries Alone school cafeteria I was in a hurry 5th march 0800hrs Coffee and doughnut Breakfast with a close friend coffee shop 1630hrs flowers Alone for a friend 2000hrs dinner With a friend in a restaurant 6th march 0800hrs Coffee and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 1400hrs Modem and I pad Department store my best friend 7th march 0800hrs Coffee and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 1530hrs shoes Department store my best friend 8th march 0800hrs Coffee and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 2100hrs Drinks Club a couple of friends 9th march 0800hrs Coffee and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 0930hrs Painkillers and water Chemist 1315hrs Lunch Restaurant with a friend 10th march 0800hrs Coffee and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 1230hrs Burger and fries Alone school cafeteria I was in a hurry 1430hrs Stationary Alone book shop 11th march 0800hrs T ...Show more

Summary

Title: consumer behavior Name: Instructor: Institution: Date: Table of Contents Introduction 3 Diary 4 Situational influences 7 Consumer choice 8 Value perspective 9 Perception, learning, and memory 10 Personality and self concept 12 Introduction Consumer behavior can be described as the study of the situation that surrounds a consumer during the purchase process of a particular product…
Author : dboyer
Consumer and Purchase Behavior essay example
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