Consumer and Purchase Behavior

Consumer and Purchase Behavior  Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
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Title: consumer behavior Name: Instructor: Institution: Date: Table of Contents Introduction 3 Diary 4 Situational influences 7 Consumer choice 8 Value perspective 9 Perception, learning, and memory 10 Personality and self concept 12 Introduction Consumer behavior can be described as the study of the situation that surrounds a consumer during the purchase process of a particular product…

Introduction

This blend of elements include psychological facts that include, perception, ,personality, self concept, motivation and feelings, sociology and social anthropology that include situational influences, relationship and economics that include consumption choice and value perspective of the item of purchase. This paper seeks to analyze the purchase behavior of a particular consumer on their purchases of between the 27th of February and the 11th of March 2012. The report seeks to analyze the various factors that influenced the purchases of the particular consumer in terms of situational influences, consumer choice value perspective satisfaction perception learning and memory, motivational and feelings, personality and self concept. Diary Day and time Consumption/purchase Reflections 27th Feb. 0800hrs Coffee and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 1230hrs Burger and fries Alone school cafeteria I was in a hurry 1830hrs Laundry detergent and fabric softener Alone, supermarket 28th Feb. 0800hrs Coffee and doughnut Breakfast with colleagues in coffee shop in the school grounds, catching up on the previous day 1345hrs Sandwich and salad Lunch with a colleague 1920hrs Chewing gum and bottle of wine Liquor store on my way to visit a friend 29th Feb. ...
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