Online Store Vs. Physical Store

Online Store Vs. Physical Store Assignment example
Undergraduate
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Marketing
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Online Stores Vs Physical Stores Name Course Grade 20 April 2012 What does the online store offer that the ‘brick and mortar’ store cannot? The online store provides relative ease of navigation as the customer searches for products. This is because the products fall under various categories with links that lead to the purchase pages of selected products…

Introduction

All products further fall into categories for different markets. For instance, music accessories are sorted by price range in order to direct buyers to products that are willing to spend certain amounts. With the online store, one has the opportunity of shopping through a personal account. Personal accounts allow one the comfort of shopping without worrying about carrying along a credit card or cash. This is made possible by the available options of saving one’s payment information. In addition to this, accounts offer the opportunity of receiving news about new offers and discounts from the company through emails. In a physical store, one only gets to learn about discounts through publicly placed advertisements that are temporary and dependent on one’s location. Online stores save an immense amount of time for shoppers. People do not need to queue in order to check out. Queues can become tediously long especially during peak times. Moreover, the time it takes for different customers to finish shopping is unrelated to the amount of products bought. The process of checking out at the online store is simplified to a few clicks within the site’s pages. In addition to this, burden of travelling in order to make a purchase is eliminated. ...
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