Discussing Marketing Strategies Asics and Lululemon - Case Study Example

Asics is a sportswear company that produces different sports wears to a wide range of clients participating in different sports such as football, tennis, cricket, swimming, wrestling among other games. In achieving a competitive advantage over a competitor, the company has employed various marketing strategies that help it in reaching out to its wide range of customers all over the place. A marketing mix helps the company in producing sportswear that satisfies the different sport's participants.

SWOT analysis is also another concept that the company has been using in dealing with its business strategy. This involves analyzing a company’s strength, weaknesses, opportunity and the threats that the business is prone. This helps in the growth and development of the company’s strategic plans involving its marketing the goods and services. Lululemon marketing strategy Lululemon is a clothing company that produces clothes of different models and fashions for running, yoga, working out as well as sweaty clothes.

The company makes clothes for different clients both male and females.  This is a marketing mix that targets both genders thus having the maximum number of clients. This makes the company have a competitive edge over the other competitors. Having well distributed retail shops all over helps the company to reach out to its extensive number of customers all over the world. This also brings out customer satisfaction thus earning customer loyalty. Marketing to different generational cohorts This involves the satisfaction of different customers with different tastes of the goods and services.

This is achieved through the production of goods with different styles and models. By having a wide range of products, the companies would have a wider range of customers to offer their services to (Paley, 2007). A marketing mix would greatly serve the different cohorts in the different generations.