Integrated Marketing Communication - Assignment Example

Only on StudentShare

Extract of sample
Integrated Marketing Communication

Secondly, the group also has a careful marketing thought and strategy, which many companies need and which attracts people. Thirdly, Black Eyed Peas learns fast about the changing dynamics of making sales and can translate this to advertising. The group is not content with its corporate connections and seeks to expand often, which is a good mark for business advertising. Lastly, the group gives its customers equal importance when dealing with them no matter how big or small. This makes them attractive. It would not make a difference what type of product the group was endorsing because the group can be dynamic and create a proper endorsement for whatever product they are given (Jurgensen, 2010).
Despite the fact that Black Eyed Peas can do a good job with any brand or product, , endorsements by the group can be excellent when the brand or product involves clothes, cars, cosmetics and others such as jewelry. On the other hands, rock bands can make specific endorsements successful such as jewelry, clothes and music equipment. Country music would do best when they endorse hats, boots, land, farming, and tracks (Moore & Mowen, 1994).
If I were designing a TV advert for a concern for the Black Eyed Peas, my target market would be teenagers to young adults (male and female) of up to the age of about 35 years old. The message strategy I would use would be an affective strategy to invoke feelings and emotions and relate them with the good, service or the company. The executional framework would be a lifestyle framework that shows how the product or brand will fit into the consumer’s life. An effective television ad would be one that catches the attention of consumers by engaging their feelings, minds and emotions and responding effectively to those engagements. It should be as real as possible to convince the consumer (Clow & Baack, 2012).
Despite the fact that the Black Eyed Peas has been successful in endorsing ...
Download paper

Summary

One such group of musicians is the Black Eyed Peas. They have been excellent and successful in endorsing different kinds of brands and products over the years. The group has a large fan base…
Author : ofeliadooley

Related Essays

Integrated Marketing communication plan of Honda Civic in the US
Communication plays a pivotal role in determining the success of an organisation in as much as marketing of the product offered is concerned. It can be observed that modern communication technology has made dramatic changes in the contemporary marketing communication landscape given that the consumers are now able to evaluate the choice of the goods they want. On the other hand, the marketers are also aware of these indispensable changes brought about by new information and communication technology and these have compelled them to adopt the use of an integrated marketing communication plan in...
13 pages (3263 words) Assignment
Market Communication - Integrated Marketing Communication Plan
The marketing communication includes communication activities like selling, advertising, promotion of products, direct marketing, publicity, sponsorship, exhibition, packaging, merchandising, e-marketing, and similar other measures that can influence the selling of the product or the service to the ultimate consumers as well as retain the customers (Smith & Taylor, 4). In this regard, a communication process involves certain steps in order to prepare the plan communicating the product or service. The current study considers the product, fruit drink, and tries to focus on the preparation of an...
7 pages (1757 words) Essay
Integrated marketing communication
The target groups that are used with the carbon footprint of the UK and the government is one that is identified by the awareness of global warming and reducing the carbon footprint. The approach is one which is dependent first on finding individuals that are interested in the carbon footprint reduction and which has the ability to alter and change the way that the government is able to create a response to riding the bus and train. The target groups will first need to be divided by those that drive and commute to work from different segments and sections of the town. By approaching...
3 pages (753 words) Essay
Integrated Marketing Communication Plan For Prada
Prada’s daughter took over the leadership of the company in 1978 and with the help of Patrizio Bertelli, they transformed the image of Prada. Prada began to design classic handbags and by the 1980’s, the Prada’s designed outstanding fabrics that revolutionised the runway. This enhanced the company’s image in the market and in the 1990s, Prada became a force in the fashion industry (Prada Group, 2012). Prada invested in innovations for her designs throughout the 1990s and experimented with different fabrics to reach more customers. Prada has been expanding the range of products and...
8 pages (2008 words) Essay
Integrated marketing communication
Integrated Marketing Communications takes various definitions. For instance, according to American Association of Advertising Agencies, IMC is an aspect of marketing communication planning that recognises the added of a comprehensive policy that evaluates the specific duties of a variety of communication subjects. Major aspects that make up IMC includes public relations, advertising, direct responses and sales promotion. Integrated marketing communications has been seen by majority of advertising agencies in UK and academic writers as a philosophy of marketing communication practise that...
2 pages (502 words) Coursework
Integrated marketing communication
An advertising message that highlights the unique capability of the Fiat 500 to upgrade to an electric car delivered on billboards outside of retail stores, on buses and outside of underground stations will present heightened consumer interest cheaply to enhance the effectiveness of the marketing communications mix. Moreover, communication of marketing information can be enhanced through the website for Fiat 500 through which more information can be delivered to the customers in the most convenient and interactive manner. Integrated marketing communication on the automobile will also involve...
8 pages (2008 words) Literature review
Integrated Marketing Communication
f the products which need to be addressed through effective advertising and marketing methods or channels that may influence customers’ purchase behavior. The integrated marketing communication that employs flexible tools becomes vital ingredient of market strategies for marketers. The alternatives methods of marketing evolve as powerful facilitators for reaching target customers and positively impacting their views about the products and services.
...
1 pages (251 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!