Integrated Marketing Communication - Assignment Example

Integrated Marketing Communication al Affiliation Integrated Marketing Communication Musicians have contributed immensely to the field of brand and corporate advertising. One such group of musicians is the Black Eyed Peas. They have been excellent and successful in endorsing different kinds of brands and products over the years. The group has a large fan base all over the world, which has contributed to their strength in advertisement.Q1.The first characteristic in terms of the group serving as a spokesperson for a product is its global fun base, which means that when they advertise a product or brand, a large crowd in the whole world will want to listen or see what product or brand it is.

Secondly, the group also has a careful marketing thought and strategy, which many companies need and which attracts people. Thirdly, Black Eyed Peas learns fast about the changing dynamics of making sales and can translate this to advertising. The group is not content with its corporate connections and seeks to expand often, which is a good mark for business advertising. Lastly, the group gives its customers equal importance when dealing with them no matter how big or small. This makes them attractive.

It would not make a difference what type of product the group was endorsing because the group can be dynamic and create a proper endorsement for whatever product they are given (Jurgensen, 2010).Q2.Despite the fact that Black Eyed Peas can do a good job with any brand or product, , endorsements by the group can be excellent when the brand or product involves clothes, cars, cosmetics and others such as jewelry. On the other hands, rock bands can make specific endorsements successful such as jewelry, clothes and music equipment.

Country music would do best when they endorse hats, boots, land, farming, and tracks (Moore & Mowen, 1994).Q3.If I were designing a TV advert for a concern for the Black Eyed Peas, my target market would be teenagers to young adults (male and female) of up to the age of about 35 years old. The message strategy I would use would be an affective strategy to invoke feelings and emotions and relate them with the good, service or the company. The executional framework would be a lifestyle framework that shows how the product or brand will fit into the consumer’s life.

An effective television ad would be one that catches the attention of consumers by engaging their feelings, minds and emotions and responding effectively to those engagements. It should be as real as possible to convince the consumer (Clow & Baack, 2012).Q5.Despite the fact that the Black Eyed Peas has been successful in endorsing brands and productions, there are certain brands and products that Black Eyed Peas would not be suited to endorse. First, Black Eye Peas would not be suited to endorse a product or brand that is suited for people aged above 50 years.

An example of a product in this range would be a clothing brand for old people. This is bound to fail because it does not auger into their range. Another production that would not be suitable for their endorsement would be a product like toiletries because it does not reflect their status and will definitely fail to arouse the intended interest in the productions.ReferencesClow, K. E & Baack, B. (2012). Advertising, Promotion and Marketing Communications. 5th edition. New York: Pearson Education.

Jurgensen, J. (2010). The Most Corporate Band. Retrieved April 4, 2014 from http://online.wsj.com/news/articles/SB10001424052702303720604575169933636121658Moore, D.J & Mowen, J.C (1994). “Multiple Sources in Advertising Appeals: When Product Endorsers Are Paid by the Advertising Sponsor,” Journal of Academy of Marketing Science 22, (3) pp. 234–243.