International Marketing

International Marketing Assignment example
High school
Pages 12 (3012 words)
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<p>Coca Cola, the largest beverage company in the world which has originated in United States, was outstandingly recognized to be the best brand not only in United States but in the entire 2010 global market (Interbrand, 2012). In fact, the brand Coca Cola had maintained its number one spot as the top global brand of 2011 (Interbrand, 2012).


Why in the world, among the different categories and sectors of the global market, Coca Cola has happened to successfully penetrate and retain its market internationally and become the most valuable brand at the global scale level?...

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