Market Analysis of Coca Cola as a Global Brand - Assignment Example

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Market Analysis of Coca Cola as a Global Brand

The discussion seeks to answer the question: Why in the world, among the different categories and sectors of the global market, Coca Cola has happened to successfully penetrate and retain its market internationally and become the most valuable brand at the global scale level? The Coca Cola as a brand is not limited only to its Coca Cola soft drinks. As mentioned earlier, it encompasses a wide array of categories of beverages like soft drinks, sports drinks, energy drinks, water, ready – to – drink juices, teas, as well as coffees. Moreover, Coca Cola has managed to venture their products into new opportunities through different product variants in these different categories of beverages. The Coca Cola products are not without issues. In point of fact, a worldwide hate campaign, Killer Coke, is formed against The Coca Cola Company and is calling to boycott its products. Primarily, its products are criticised for their adverse possible negative effects on health among its consumer as a carbonated and sweetened drink. It produces nothing but products detrimental to health which can lead to death. Since Coca Cola products are high in sugar and calorie content, they fuel the prevalence of obesity and diabetes in the whole world. Some of chemical components and food dyes used in these products are identified to cause cancer. Caffeine, a substance causing physical dependence, is also present in these products. Nonetheless, in the soft drink category, Pepsi, RC Cola, and other local competitor brands are just behind Coca Cola. ...Show more

Summary

The present study is being carried out to evaluate and present Market Analysis of Coca Cola as a Global Brand. In order to know the reason behind its victorious market leadership, the brand of Coca Cola’s marketing mix, 4Ps, such as product, price, place and promotion is analysed…
Author : charlieemmerich
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