• Home
  • Subjects
  • Marketing
  • prepare a report on PEST analysis for Apple. look at how various micro and macro factors are affecting your chosen company.

prepare a report on PEST analysis for Apple. look at how various micro and macro factors are affecting your chosen company. - Assignment Example

Only on StudentShare

Extract of sample
prepare a report on PEST analysis for Apple. look at how various micro and macro factors are affecting your chosen company.

globalisation, which involves the integration of economies into the international economy through capital flows, foreign direct investment, and trade. This, in turn, results in the spread of cultures and technology and improvement in lifestyle and affluence.
Apple is able to make use of the cheap labour and growing markets in the newly developing nations like India, which were once considered poor. In the opinion of Schifferes (2007), Apple has become a virtual firm by shifting its production units to countries like China in Asia through outsourcing. In an effort to reduce its operating costs, the company has spread its product manufacturing to states like Korea, Ireland, China, and Czech Republic. In addition, there are suppliers from Canada, Germany, France, Taiwan, Japan, Mexico, and Brazil (Apple Inc. 2014).
In addition, there is a thirty-fold increase in the world trade since 1950s as a result of this globalisation (WTO, 2007). According to reports, Apple depends on countries other than America for about 58% of its total sales (Kane & Rohwedder 2010). Thus, globalisation has a positive effect on the company’s performance.
Apple benefits from the modern life style because the company has managed to present itself as a lifestyle brand (Saviolo & Marazza 2012). As Roumeliotis (2014) identifies, a lifestyle brand touches a number of emotional factors, ranging from social status, self-esteem and desires. By creating such an image, Apple is now able to reap profit from the increasing number of tech-savvy youth who consider the possession of an Apple iPod and headphone as an important element of modern lifestyle. As Apple has a significant role in online music market and cyberspace, the modern lifestyle is well-suited for the company’s growth. (Apple’s branding strategy 2012).
Technological factors are the biggest challenge for the company. Firstly, though the company leads the hardware sector by introducing new ideas every time, like mouse, 3.5 inch ...
Download paper

Summary

An analysis of all these factors will help an organisation like Apple Inc. to adapt itself to the changing conditions.
Social factors seem significantly…
Author : vbruen

Related Essays

SWOT analysis on Apple company
SWOT Analysis Strength Apple has been known for its innovation strategy and is one of the most successful companies. The company is known for its innovation, its unique ability to design and develop the company’s operating systems. The strength of the company lies in providing the customers with new product and solutions with a superior ease of use. The company investment in the research and development along with marketing and advertisement also adds on to the list of its strength (Apple Inc.-a, 2011, p.1). The company products are in high demand for example, sale of iPod increased and...
4 pages (1004 words) Research Paper
Company Analysis: Apple
Apple has a sturdy international presence; Apple operates over three hundred stores in eleven nations and has online stores where its highly diversified products are traded (Abraham, 2012). According to Martin (2010), Apple has the strongest brands in the global industry of the information and communication technology. These brands consist of the iPod, iPad, iPhone, and Macintosh line of computers among others. Apple has a sturdy client base largely in the North America; Apple clients are extremely devoted to the Corporation and its brands. Apple has an outstandingly sturdy financial...
5 pages (1255 words) Research Paper
"Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe
When it comes to Integrated Marketing Communications, all these marketing channels work simultaneously. This paper performs a comparative analysis of Integrated Marketing Communication of Apple computers with Dell computers. The first part of this paper provides a brief introduction of both the companies and their respective marketing mix, which includes comparative analysis of price, product, place and promotion of Apple Computers and Dell computers. The body of the paper is comprised of brief review literature, which highlights some recent researches in regards to the effectiveness of...
9 pages (2259 words) Essay
annual report about apple company
In order to provide differentiated and unique products, the company engages in innovation each year providing their consumers with products that use groundbreaking technology whose introduction to the market is backed by an effective marketing and advertisement strategy. Consequently, a combination of these approaches ensures that Apple Inc’s products become synonymous with cult-brands. Nonetheless, it is important to identify the objectives of the company in order to understand the marketing and advertisement strategy that the company uses to promote its products. Through providing...
4 pages (1004 words) Essay
Macro Analysis about Apple
ation has always been at the forefront of innovations in the electronics industry, their biggest drawback has been inability to hold onto market share after the initial novelty wears off. This has seen Apple Inc. start to transform itself to a fully-fledged consumer electronics organization and away from being an inventive computer manufacturer. The cause for this transformation has mainly been due to external factors as the company expands globally and comes up against increased competition (Lashinsky, 2012). This paper will seek to carry out an analysis of Apple Inc.’s macro-environment...
8 pages (2008 words) Research Paper
Evaluation of Apple Incs decision about launched product Apple Pay, based on your analysis of the external environment (PEST factors and competition) and of the market.
However, companies such as Apple are helping to make that dream turn into reality. The growth in mobile commerce is seen to be quick with more of smart phone users. The current paper aims to analyze the mobile payments industry of the U.S emphasising upon its trends, growth rates, environmental factors and competition aspects.
...
13 pages (3263 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!