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DVC of Santa Clarita Valley Project - Research Paper Example

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DVC of Santa Clarita Valley Project

Therefore marketing information refers to the process in which information regarding the promotion of a particular product is released to the public. In marketing, there is the aspect of the four Ps, i.e. price, place, promotion and product. The value of the services being offered is depicted by its price, and location of gaining access to the product is depicted by the place. Promotion depicts information regarding the product being offered while product is the final solution that clients want (Day et al, 1999). DVC stands for Domestic Violence Centre. This is a non-governmental organization that advocates for non-violence measures in solving domestic issues. DVC is transparent in running its affairs and all information regarding its activities is on the public domain through its website. Therefore anybody donating his/ her resources to the organization knows how their resources are spent. The organization also audits its accounts after every six months to ensure that its financial resources are not misappropriated; therefore, DVC invites anyone willing to sponsor its activities as a partner. This paper will analyze the marketing strategies for DVC, giving recommendations on the best means of achieving its objectives. This paper analyzes various means in which DVC has communicated its objectives and gives recommendations on how best to improve on them. The paper analyzes the website in which DVC advertises it products and thereafter gives recommendations on how to improve it for the better. The website belonging to DVC is not commercial and therefore it doesn’t have advertisements from Google AdSense, chitika and other online marketing firms. These features distract viewers from the organizations site therefore resulting into low traffic and thus minimal information is passed regarding the services that DVC offers. The website is interactive and visitors can post their opinions regarding the activities of DVC and therefore the management will know on how to improve their services for the satisfaction of their target clientele. The website of DVC has the following strengths; it has a simple layout with no banners or unnecessary advertisements. However, it has some weaknesses in the design of its colors which dominate the cover page of the website and therefore is attractive to women. Presently, the website is not active and therefore not many people as intended know the operations of the organization. Social media and the print media are also agents of relaying information to the public (Ryan, 2011). In developing the website belonging to DVC, a highly skilled professional needs to be employed to develop a site that is attractive to both men and women. The color to be used needs to be attractive for both men and women since information will be passed efficiently to its target clientele. A good example of an attractive website is one belonging to the good shepherd shelter, www.goodshepherdshelter.org. The organizations website does not contain any information regarding its presence in the social media. The presence of the organization in facebook is limited with only 201 funs. I will recommend the organization to make its presence in the social media by aggressively advertising itself in facebook, twitter, etc (Partridge,2011). The organization needs ...Show more

Summary

Name: Professor: To define Marketing Communication, we need to know the meaning of marketing and its concepts. Marketing refers to a set of policies whose main aims are to deliver, create, communicate and exchange substances that have value for clients and the society in general, therefore marketing are methods which business organizations start to create a stronger bond with its clients with the aim of getting value from them (Koharik, 2009)…
Author : beckerkenyatta
DVC of Santa Clarita Valley Project essay example
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