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SBU Objective and Goals - Essay Example

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Undergraduate
Author : alice61
Essay
Marketing
Pages 4 (1004 words)

Summary

Contents Contents 1 SBU Objective and Goals 2 Recommended Strategies 3 References 7 Bibliographies 8 SBU Objective and Goals Every organization has a long term plan which is called a Vision. To fulfill that vision, there are multiple missions that are designed by various SBU’s of the company in order to help the organization fulfill its vision…

Extract of sample
SBU Objective and Goals

Reposition Strongbow Cider in the Australian market and try to capture market share of the particular segment by new product launches. Introduce the brand in the US and selected European market, which have a strong potential for this kind of product sales. Develop the brand in South Eastern markets like China and Malaysia by effective product penetration and repositioning the brand. Introduce Strongbow Cider in emerging markets like India which has a huge youth population. Recommended Strategies Recommendation of strategies is similar to envisioning the desired upshot for and organization or SBU in a perfectly planned and well designed manner2 (Jurgen C Schmidt and Martyn Laycock, 2011). The most important theory that comes in to play in this context is the Ansoff Matrix, which has been associated with designing organizational growth strategies with relation to identification and development of new and existing products and markets. A very crucial part of it involves around the development of new product in an effort to capture an existing market or even a market. At times, product development is needed to capture the minds of the customers and to promote innovativeness in the product. ...
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