GEICO Insurance Company Performance - Essay Example

To avoid this problem, GEICO insurance company decided to eliminate brokers and agents and deal with the end-users direct.

GEICO decided to spend a little amount in dealing directly with the customers than using a lot of money by bringing in brokers. This is because the brokers will add in more money to gathers their needs. Dealing directly with the customer is better as a customer will be comfortable and he/she will afford the services offered by the company (Rosenbloom, 87). This will enable the company to outweigh the competitors, at the same time retain its customers, and bring in more customers. In addition, the company will make a profit and will remain in business.

GEICO insurance company advertises its products and services directly to the end-user or customer. The company is advertising through the radio, television, and internet. This is because the company is trying to reach all people both the poor and the rich. Those who cannot afford to buy the television and access internet will get the advertisements through the radio (Rosenbloom, 42). Many people are using the television and the company advertises frequently after every program on the television. In addition, the internet is used as nowadays the world has gone digital. Most people are using the internet by accessing social sites. The company reaches these people by creating a page on these social sites and many people will view the advert every time they log in to the social sites. People will be attracted to get their services after viewing the pages on social sites.

The insurance company trains its employees to have good public relations on how to interact with customers. Some employees are invited to visit the television or radio station such that they can explain to the audience the mission, vision, and benefits of the company. The employees will use polite language that will please and attract the customer to get the services of the insurance company.

The Company uses personal selling to sell its products and services. This is through the employment of qualified individuals who will visit customers and talk to them directly. The employees are sent to act as the ambassadors of the company to talk to the public in their places of work or homes. The employees will be pleased to join the company and enjoy the services as the services have been brought to their reach (Rosenbloom, 142). Personal selling is the best way of selling the company’s products and services. This is because the insurance company should visit the customer and spend time with him/her explaining the importance and benefits of the company. Unlike public advertisement, where people are talked to in larger groups and they might not understand the services offered.