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Cornfolower Blue - Assignment Example

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Cornfolower Blue

This involves the process of the idea design, the engineering of the idea and the detail analysis (Sviokla, 2004). The other process could be the introduction of a new product by the means of market analysis (The Marketing Manager can be entrusted with this duty). The extension of the line can be brought about by the introduction of new products in the herb based aromatherapy, body –care, culinary and the associated products (as for example, introduction of new type of herbal shampoo for children or culinary items for diabetics). This shall help the firm in line extension without increasing the “product line depth” and “product line vulnerability”. B. The study of the current system of the distribution of “Cornflower Blue” products exposes a very serious lacuna in the distribution strategy. The organization has a very limited number of outlets (only five), spread in southern England and run by the family members. This hurts the existent business in two ways- Geographic visibility is very less. The products are very prone to customer sensitivity in the buying patterns (This can be attributed to the limited penetration of the product in the market). The customers can also benefit from the re-configuration of the distribution strategy. ...
It shall also allow the customers to gain greater accessibility to the product. The other option that can be contemplated is the setting up of an e-commerce website. This shall help the consumers to directly interact with the firm. The viability of the

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products shall increase. It shall also help in retaining the “niche” nature of the products at Cornflower Blue. C. Cornflower Blue is running the operations at a very limited leverage from the functional point of view. They only have five retail outlets. The customers are mostly “word-of –mouth” and hence can be deemed loyal. The other reason for the sale of the products is also a “life-style shift” that warrants the use of these products. Given the current situation; the pricing strategy that is best suited for Cornflower Blue is “Premium Pricing”. The products need to be priced at a very high level. At the kind of the market conditions and the need for the growth in the company, this kind of the pricing shall serve a number of important purposes. They are as follows- It shall help in the faster achievement of the “beak-even” due to the higher pricing. The profits shall be higher due to the increased variable component (Hofman, 2007). This kind of the pricing shall help in attaching an “aspiration value” to the products of Cornflower Blue. The increased revenues due to the pricing shall fuel the expansion of the firm in new areas. So, this is the pricing strategy that has been selected for Cornflower Blue after the thorough analysis of the market and the growth objectives of the firm. D. There are a number of activities that can be designed for the promotion of Cornflower Blue. The promotional activities have to be fabricated based on a number of the

Summary

Cornflower Blue A. Cornflower Blue is an extremely small organization. The key to survival would be a constant evolution of the products being meted out by this business entity. The development of the new products should aim at the “line extension”. This has two fundamental reasons- The reputation of the store is based on the established herbal products…
Author : kaseykautzer
Cornfolower Blue Assignment essay example
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