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Social Media Marketing in the European Football Industry - Dissertation Example

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Masters
Author : malindabarrows
Dissertation
Marketing
Pages 93 (23343 words)

Summary

This research is an attempt to explore the importance of e-marketing to increase revenues by the European football clubs. In this context, a research question is given below: To what extent is the usage and administration of e-marketing tools by the European Football clubs related to their increase in revenues?

Extract of sample
Social Media Marketing in the European Football Industry

The paper operates mainly based on research question which can be stated as follows: Do European football clubs that engage fans through e-marketing techniques generate more revenues than those who do not? Most of the large clubs are known to many around the world, showing a positive relationship between fan base and revenue generation. This relationship is strengthened through innovative e-marketing techniques by the clubs. Football is one of the most popular sports not only in Europe but also around the globe. There are billions of football followers and fans. Since the world is changing to become a global village comprised of an online community, the concepts of e-commerce, e-business and e-marketing are very common. The traditional boundaries are no longer hindrances in the frequent communication of people who live thousands of miles away from each other. E-marketing is a growing phenomenon which is based on the most recent and innovative marketing tools such as social media and mobile phones. It is equally beneficial for all industries, producers and investors to get engaged in income generating activities. All of the European football clubs have a large number of fans and followers who attract investors and sponsors to finance the clubs so that their products and services are maximized. The analysis of data collected for this study through primary and secondary sources, shows that the clubs which engage their fans through e-marketing techniques are generating solid revenues even in times of recession. ...
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