McDonalds Marketing - Essay Example

Extract of sample
McDonalds Marketing

People are concerned with their health situations, so they seem to choose healthy menu items. McDonalds has; therefore, tried to adapt healthy menu items and avoid unhealthy characters that are not in demand by everyone. In order to support innovation, the MacAfee was introduced (Panwer 2004). They sell coffee drinks, which are premium at very competitive prices. It offers customers a different experience; thus, making the McDonalds different from their competitors. McDonalds has many suppliers throughout the world who provide to all the restaurants. Some of the suppliers include Martin-Brower, J.R Simplot, and golden State Foods. The McDonalds restaurants all use products from the same product suppliers. This means one can get the same products whether in different countries or states. This new foundation has been put to ensure consistency among the restaurants. McDonalds expect that their suppliers give them the best products. The suppliers are relied on to do the shipping of the products. Change of a supplier would lead to a change in its menu. This factor allows the suppliers to have a high bargaining power. It continues to differentiate itself with suppliers and its customers (Rothaermel 2007). The distribution of its products is not any different from other companies. It operates a strategy of cost leadership. The chief investment strategist has a belief that they should entail the factor of product differentiation. ...
Download paper

Summary

McDonalds Name Institution Course Professor Date McDonalds Balanced Scorecard McDonalds has always maintained offering quality services since it was started. It has adapted an effective and reliable balanced scorecard, which has boosted its prosperity to today…
Author : ivahlind
Download 2

Related Essays

Mcdonalds
However, the real problem which the company is facing in India is the dilemma of implementing the international food standards and at the same time meeting the unique tastes and preferences of the Indians. The success of the company in the market can be evaluated using Porter’s Five Forces. Therefore the competitive forces within the market, the power of suppliers and buyers and the threat of new entrants and substitutes are the forces against which the evolution of McDonald’s in the Indian market can be analyzed. PEST Analysis Political Factors McDonald’s international expansion faced…
16 pages (4016 words) Essay
Marketing Research on McDonalds (Australia)
It can be said that the marketing efforts for any product or service should always be line with the SMART framework. The SMART framework which essentially focuses on the guidelines related to specific, measurable, achievable, realistic and timed parameters helps to develop a highly integrated marketing plan within a time bound frame (Stone, 2001, p.15). The SMART objectives when implemented in a marketing plan in a properly organized and phased out manner helps tremendously to the process of increasing the productivity of the marketing plan (Mullin, 2010, p. 34). However, the following…
12 pages (3012 words) Essay
The Marketing Mix: Product and Branding Strategies for McDonalds Company.
The report is intended to provide an insight of the two major product attributes of McDonald's. No other fast food brand was as successful as that of McDonald's in terms of branding. This huge success can be attributed to the extreme focus given to product attributes. Quick Service and Family Orientation are the two of the major product attributes of McDonald's that differentiate itself from the competitors. Based on these attributes, a product positioning map can be created for McDonald's. The product positioning map gives a clear representation of the focus given by various fast food market…
5 pages (1255 words) Research Paper
The Role of Promotion in Marketing McDonalds Company
This means that an organization would have to choose its target market wisely if it hopes to make maximum profits. It is this same market that plays a significant role on the type of promotional strategy that the company in question decides to adopt. The promotional strategy has to reflect the needs and wants of the target market and segment (Cornstock, Gulati and Liguori, 2010). A promotional mix is a combination of four important aspects of marketing and promotional strategy: personal selling, advertising, sales promotion, public relations and publicity. Personal selling is by far the…
3 pages (753 words) Research Paper
Pricing and Distribution in Marketing Decisions for McDonalds Co
This strategy of the company therefore allows it to offer prices in different denominations wherein it offers higher prices when any product is purchased in isolation however, the same is purchased in a bundle, McDonalds offer the same at relatively cheap price. Same strategy is also applied when a customer orders up-sizes of the order wherein order is upsized by charging very low premium. Pricing Strategies and Target Market McDonald essentially divides its customers in four broader categories and therefore designs its overall offerings in such a manner which can satisfy the needs of these…
3 pages (753 words) Research Paper
Global business marketing (Mcdonalds)
An important element of marketing strategies is figuring out in depth what the competition is offering. For McDonald’s competition might be coming in from KFC or Fat Burger, if this were the case, McDonald’s will have to find out what the competition might be offering that it is not in terms of product innovation. Certain factors are involved in keeping the product new and “hip”; Economic developments such as rising living standards, legal changes that introduce new ways of packaging, social changes that alter eating out patterns and also technological advances that encourage the use…
3 pages (753 words) Essay
Marketing Strategy Analysis
The effectiveness of current marketing strategy of Starbucks can be judged from an analysis of the marketing mix including product, place, price and promotions of the brand. Product Starbucks is known worldwide for its brewed and blended coffees. In 2003, it acquired the title of Seattle’s best coffee and serves thousands of customers around the world. It started off with coffee but has now expanded by introducing other menu items as well. The product offerings of Starbucks vary from country to country but generally, it includes the following items: brewed coffees, espressos, cold blended…
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!