With increased demand for herbal products in the current world, competition has been on the rise. Marketing strategy of utilizing technology and advertisement will go a long way in making Cornflower Blue products be known in the entire region (Mennem, 2007). This is through the utilization of e-marketing and advertisement strategies. Every business in the 21st century is exceptionary keen in the choosing a target audience for its product. The embracing of marketing is an aspect of organizational function that will enhance communication, creation and delivery of value to the potential and existing customers (Hulsmann and Feffermann, 2011). This will also help in the management of customer relationships in a manner that will benefit Cornflower and its owners. Marketing is very critical in the sense that it influences the demands for wants of the target clientele through communication of what the organization has to offer the potential and existing customers (Burrow and Bosiljevac, 2012). 2. Market segmenting for two, different “Cornflower Blue’ products and product ranges. Through the utilization of positive perception people has on natural products, it would be imperative to tap on this strong point and develop a new market base from other regions rather than concentrating in Southern England. The information obtained from the customers will help in operation by enhancing what the customer wants from Cornflower Blue (Mennem, 2007). This will be in the target strategic move of coming up with a classic image of their outlets. The market segmentation would be crucial with body care and aromatherapy products being marketed and grouped together alongside the culinary products. This would see the effective and efficient creation and delivery of...
Cornflower Blue is a small chain specializing in sale of herbal remedies, herb based body care and aromatherapy products. They also deal in culinary products like chutneys, honey and teas. With an outlet chain currently totaling five retail outlets, it stated as a family shop in the 60s, in Oxford. For effective marketing and realisation of higher sales, Cornflower Blue has to initiate a strategic marketing plan that aims at maximizing the sale by targeting all potential customers. According to Lamb and Hair, marketing is highly crucial towards the boosting of sale with the proper market target and utilization of strategic marketing steps. Shaw argues that any business venture that aims at promoting the sale has cost affiliation, with respect to this; Cornflower Blue will incur marketing costs, which will reflect in the realisation of increased profits.
Cornflower Blue has been making its sales effectively but, with the incorporation of marketing strategy; there is prospective achievement that will see more sales and growth of its outlet chains. Marketing has progressively been changing with technology, and the embracing of ICT has resulted to e-marketing that Cornflower Blue can utilize to reach the global market. It is crucial for Cornflower Blue to shift from relying on the traditional mode of the word of mouth for marketing and embrace strategic marketing approaching devised in this plan. This incorporate brand differentiation, promotion and advertisement, marketing, as well as electronic marketing.
The main recommendation in this regard would be for Cornflower Blue to launch a website named cornflowerblueworderfulproducts.com to market and distribute its products online. This is inline with being at per with the growing technology and maintaining competition in the growing industry of natural products.