StudentShare solutions
Triangle menu

I dont have one - Essay Example

Not dowloaded yet

Extract of sample
I dont have one

The current tagline for this product is, ‘Clean you can see. Softness you can feel’. The 100 oz of Tide has a huge market share and demand for 214 oz is low (Tide). Quantity Sales Price 50 oz $8.00 100 oz $15.00 214 oz $23.99 Goals and objectives of the Company: The Goals of the company is to provide the World with the branded and superior quality products that would improve the lives of the consumers for the future generation to come. This will result in the increase in sales and it will create the value for the shareholders (Tide). Goals of Promotional campaign strategy: The goals of promotional campaign strategy would be to integrate all the characteristics that are found in the different brands of tide detergent and merge them into a single product and communicate that this particular brand holds every features that are found in various product lines of Tide which would fulfill the desires of the customers. This promotional campaign would synchronize with the company’s goals which say that we have to improve the lives of future generation. Tide Perfect Secondary Analysis of Competition: Competitors: Tide is far ahead dominating the detergent industry in United States with a major market share of 41.3 percent. The market share is more than four times than the second number brand exists in the market. There are so many brands that are trailing behind the competition that does not deserved to be called a number 2 brand. Snow white, All, Purex, Arm & Hammer, Etra and Wisk are the detergents with no more than 9 percent of market share each (Packaged facts). Procter & Gamble is the leading company in terms of sales in the United States and the total products of Tide detergent makes up to $2000 Million dollar sales which is far ahead than its competitors (Packaged facts). Particularly in Liquid detergents, Tide still leads with a handful of margin than its competitors but there have been reported a -2.16 percent decrease in the sales. One of the reasons of this decrease in the sale percentage is because other brands have spent much more in the advertising sector than Tide (Branna). Customers: The product will be targeted to the group of customers that wants all of the features of a detergent in a single product. These are the customers who would want to clean their clothes in a perfectly manner. They would want to get rid of the tough stains, dingy white and would want to eliminate the odor as well. The price of the product would remain slightly higher than the rest of the products of Tide, so the customers that have a slightly higher standard of living would be able to purchase it. Promotional Strategy: There are various promotional strategies to promote the brand ‘Tide Perfect’. The product is to be communicated to the right people and with a suitable strategy to make a product a success. ‘All in one’ strategy: The promotional strategy would be based on the integration of the elements present in the different brands of Tide detergent. To come up with a product ‘Tide Perfect’ that would have all the ingredients that is useful for all family members. It is to portray that this brand is complete in various aspects. It will also be conveyed in the message that Tide removes stains specifically better than its competitors because many people are attracted towards a detergent if it has better cleaning. ...Show more

Summary

Running head: Promotional StratEGY Promotional Strategy of Tide [Supervisor’s name] Description of the Product: Tide is a laundry detergent and it is manufactured by the company Procter & Gamble. Tide has 39 different product line extensions that are targeted to different sets of consumers…
Author : medhurstmaximus
I dont have one essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"I dont have one"
with a personal 20% discount.
Grab the best paper

Related Essays

Place I dont know/ community essay
These are man-made archipelago created in Dubai on which residential and commercial infrastructures have been/will be constructed. These islands are being constructed by Dutch and Belgian dredging and marine contractors Van Oord and Jan De Nul under the contract of a property developer in the United Arab Emirates called Nakheel Properties.
4 pages (1000 words) Essay
Dont Ask, Dont Tell Policy
Serving honorably in the military is an incredible achievement that one would boost of in the society. However, social issues, which affect the normal life of a civilian, have similar effects to military service.
4 pages (1000 words) Essay
I dont know a topic
Everything that is built up ends up being for nothing; it was all based on hope, which proved to have failed after everything has ended. At the closing of the poem, it merely states that luxuries such as making sweet music and pleasing is only
1 pages (250 words) Essay
I dont know
Some of the most important moments/events in my life are pointed out here. Thesis statement: Memorable moments in life (driving a car, getting engaged and studying in the U.S.) can lead one towards happiness as a personal experience. In my
2 pages (500 words) Essay
Dont Ask, Dont tell Policy
In response, the US government introduced the policy that would define sexual relationship in the military. The don’t ask, don’t tell policy, enacted in 21 December 1993, prohibited the military officers from projecting
4 pages (1000 words) Essay
Things i dont like
ering from the initial panic and giving the idea some consideration, I realized that this would be the perfect opportunity to learn more about the reaction, instead of ignoring it as usual. Perhaps, by understanding some of the reasons that I despise giving presentations, I can
2 pages (500 words) Essay
Paper one
While I dont necessarily agree with the religion I can see that many positive things can come out of it. Too often religion as a whole is persecuted in the media but I think that the spotlight is never shined on
2 pages (500 words) Essay
I dont know
Nursing is essential field that everyone should learn. I intend to be the best nurse in the world. This application is based on my interest to master in general nursing as an educational goal. My experience relates to my course of study. During
1 pages (250 words) Essay
Choose any topic. i dont have specific one
It also discusses the major forms of resistance to the enslavement. Many conceptions exist concerning the enslavement of Africans. These do not depict the reality of the situation, and at times
2 pages (500 words) Essay
I dont know chose the one that fits the story
on, Gates uses monologue throughout the story in describing his childhood experiences of her mother’s futile attempts to straighten her hair so as to look like the “white” people. This paper gives an analysis of how Gates uses monologue as an exposition device in this
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation