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Running head: Promotional StratEGY Promotional Strategy of Tide [Student’s name] [Course Title] [Supervisor’s name] [Date] Description of the Product: Tide is a laundry detergent and it is manufactured by the company Procter & Gamble. Tide has 39 different product line extensions that are targeted to different sets of consumers.
The current tagline for this product is, ‘Clean you can see. Softness you can feel’. The 100 oz of Tide has a huge market share and demand for 214 oz is low (Tide). Quantity Sales Price 50 oz $8.00 100 oz $15.00 214 oz $23.99 Goals and objectives of the Company: The Goals of the company is to provide the World with the branded and superior quality products that would improve the lives of the consumers for the future generation to come. This will result in the increase in sales and it will create the value for the shareholders (Tide). Goals of Promotional campaign strategy: The goals of promotional campaign strategy would be to integrate all the characteristics that are found in the different brands of tide detergent and merge them into a single product and communicate that this particular brand holds every features that are found in various product lines of Tide which would fulfill the desires of the customers. This promotional campaign would synchronize with the company’s goals which say that we have to improve the lives of future generation. Tide Perfect Secondary Analysis of Competition: Competitors: Tide is far ahead dominating the detergent industry in United States with a major market share of 41.3 percent. ...
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