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Research Paper example - General Electric Company

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Undergraduate
Research Paper
Marketing
Pages 7 (1757 words)
General Electric Company Company History The history of General Electric dates back to 1876 when Thomas Alva Edison after visiting an expo decided to open a laboratory at Menlo Park in New Jersey. There the inventor decided to work on several electrical gadgets like dynamos based on which he hit on a brilliant idea of inventing an electric lamp…

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In addition the modern management of the company has helped the business to diversify into other key areas citing opportunities thereby hinting on both growth and profitability through aiming at cost reduction ventures (GE, 2012). . Mission and Motto of the Company The mission and motto of General Electric is targeted at transforming the imaginative and potentially innovative ideas to help in the production of such products and services that would help in providing effective solutions to potential business problems merging both in the current and future era of the business happening in different countries round the globe (Cohen and Cohen, 2006, p.5). Significantly the company has also designed its tagline or slogan as “Imagination at Work” thereby reflecting on the large amount of innovative actions taken in the workplace to help in the production of effective new products aiming at meeting the needs of the consumer in a sustained fashion. The company making its activities based on the motto or slogan stated aims at creating difference of actions and thoughts while operating in the global landscape (GE-a, 2012). ...
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