Amazon Prime - Essay Example

Only on StudentShare

Extract of sample
Amazon Prime

So, in order to generate value for the customers, frequent purchases on the online store is necessary.
For repositioning the service, a multi step strategy can be implemented. The first one is to create awareness about the service among the loyal customers, who have high shopping frequency. The second step will be to highlight the benefits of faster product delivery during the holiday seasons, which are the prime shopping seasons (Rao, 2013). The third step can be to pitch the service to consumers, who has a high movie watching tendency. The final tactic will be to offer attractive price rate for consumer electronics and books, since they have the highest purchases in the online stores (Nanji, 2013). By offering attractive prices, the purchase frequency of the consumers can be increased and this will create a pull demand for the Amazon Prime Service.
Kline, D. (2014). Is Amazon Prime Still Cost Effective With a $20 Price Increase? Retrieved from:
Rao, L. (2013). eBay And Amazon On This Year’s Marketplace Holiday Shopping Trends. Retrieved from:
Nanji, A. (2013) Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers. Retrieved from: ...
Download paper


The unique features of the service is that it offers free two day shipping on the items purchased in the online shopping stores along with access to Amazon Prime’s video service. Currently, the price of…
Author : ernserannabelle

Related Essays

This means that the company has successfully attracted the future clientele for itself. The young generation will continue using the online retailer throughout its life because they have had a good experience with the company. This is one of the greatest assets of Amazon.The company is also following cost leadership strategy with great success. The shift in the policy came after 2001 as it was the time when company decided that it has gained enough clientele to follow a cost leadership strategy. This strategy is working and it is expected to work in future as well. This is because in future...
12 pages (3012 words) Essay
Pricing strategies of Amazon
231). The most important factor to consider is the pricing of a product, as it is from this that the company will be viewed by the other entities in the industry and also potential customers. In achieving this, companies in general consider three main factors in coming up with viable pricing strategies that ensure their overall success. These are in terms of their basis of laying emphasis. There are the cost-based pricing strategies, which focus on a means of determining prices through incorporation of profit essentials in the product (Cryns 2002, p. 120). Moreover, there is the pricing based...
12 pages (3012 words) Essay
Amazon Versus Borders
However, the winds of change, increased competition, effect of poor investment decisions and other factors hit hard in 2007 when the company begun selling off its international subsidiaries and company stocks fell to a six-year-low of $12.28 per share (Bomey, 2011). Borders never recovered and spiraled to its liquidation in July 2011. Amazon was started in 1995 by Jeff Bezos in a two-car garage in Bellevue, Washington. In May 15, 1997 went public (, 2012a). By end of 1998, the company had opened music and DVD stores and launched international sites in Germany and the...
5 pages (1255 words) Research Paper
Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer
Surveying the customer base, as well as retaining information from social media, customer service reports, will all provide our company with trends of what our customers and consumers in general, are looking for in regards to communication devices (Oracle, 2012). Not only can we help our customers through this process of determining what they like in their current products, we can also tailor design our future products to meet those needs, and thus, give our customers what they need in new options and advances from their old products. Section 2: The Characteristics that Affect Consumer...
8 pages (2008 words) Assignment
Advertising: Answers to Questions
Advertising: Answers to Questions
3 pages (753 words) Essay
Retail Marketing
In retail enterprises, importance of marketing has been rapidly increasing. There are efforts made by organizations to combine digital and traditional marketing channels. Promotional activities are highly encouraged by retailers. It helps them to drive attention of customers that is essential for developing brand promise. In this particular study, an article has been chosen in order to highlight different approaches of retail marketing. This article is based on Sunday deliveries of Amazon. It was an initiative undertaken to build a broader base of loyal customers. Retail logistics shall be the...
7 pages (1757 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!