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Sales Promotion Plan - Essay Example

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Sales Promotion Plan

The Product The retail business has many segments under a single banner and a brand name. It usually includes products from the food sector to non food such as clothing, accessories, and cosmetic products. The product whose sales promotion is to be discussed is for the cosmetic segment. The cosmetic segment has been growing and with the rise of retail sector it has find a place and is regarded as one of the important grooming sector. Therefore the product is perfumes and as a sales promotion manager it is the duty to promote and generate awareness about the new perfumes and also maintain the brand value of the existing brands. The perfume introduced will be promoted to both the females and males as it can be used by both the gender simultaneously and is targeted to the premium sector of the society. Hardware/Objects involved Sales promotion would be done with the help of the sales force and to monitor the sales, certain software can be used so that a track can be maintained as to how the sales promotion will be performed and also after effects. Sales force will be mainly responsible for conducting sales promotion in various malls and other places associated with the brand. Apart from the sales force, high technology hardware would be appropriate in determining the results obtained after proving a heavy discount and offers by the business. Activities Sales promotion involves variety of activities in order to promote and increase the sales. The target market is the consumers and so all the activities will be undertaken keeping the consumers in mind. Some of the activities which are often used in sales promotion targeting the consumers include discounts, increase in the product quantity, offering complementary products, issuing discount coupons and vouchers, contest, prizes, gifts and samples. For the sales promotion of the perfume, the sales promotion manager would propose for activities such as distribution of free samples where the company would provide free samples to the consumer’s visiting the stores or the segment in the retail outlet. The objectives of free sample are to get the consumers to make purchase of the perfume and make them as regular customers. The consumers visiting the stores would be offered a sample of the perfume and in return give their feedback. The perfume would be designed in a small bottle with attractive packaging in order to attack the customers. The free samples would be distributed in the outlets of the brands. Coupons and vouchers would be used in sales promotions. Coupons will be mainly used to target new customers to try the product and increase the value of the brand in the long run (Schultz,, 1998, p.40). Vouchers are mainly used to introduce the product to a new set of consumers. The discount coupons and vouchers would include 25% off on beauty products on selected brands. By offering 25% off on beauty products, the main idea or objectives of the sales manager is to widen the target market and introduce new customers who would prove to be beneficial for the brand in the long run. In addition to the coupons and vouchers, the sales promotion manger had decided to offer complementary product with the sale of the perfume. This would induce the customers to buy the product as customers get easily attracted toward any complementary gifts or gifts with the main product. The complementary pro ...Show more


Sales Promotion Plan Contents Introduction 3 The Product 3 Hardware/Objects involved 4 Activities 4 Prizes 6 Field sales promotion 6 Time allocated for the sales promotion 7 Engage/affect with your campaign 8 Free publicity 8 Reference 10 Introduction The project would deal with the business of retail industry particularly in the non food segment…
Author : henriette33
Sales Promotion Plan essay example
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