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Sales Promotion Plan Contents Introduction 3 The Product 3 Hardware/Objects involved 4 Activities 4 Prizes 6 Field sales promotion 6 Time allocated for the sales promotion 7 Engage/affect with your campaign 8 Free publicity 8 Reference 10 Introduction The project would deal with the business of retail industry particularly in the non food segment…
The Product The retail business has many segments under a single banner and a brand name. It usually includes products from the food sector to non food such as clothing, accessories, and cosmetic products. The product whose sales promotion is to be discussed is for the cosmetic segment. The cosmetic segment has been growing and with the rise of retail sector it has find a place and is regarded as one of the important grooming sector. Therefore the product is perfumes and as a sales promotion manager it is the duty to promote and generate awareness about the new perfumes and also maintain the brand value of the existing brands. The perfume introduced will be promoted to both the females and males as it can be used by both the gender simultaneously and is targeted to the premium sector of the society. Hardware/Objects involved Sales promotion would be done with the help of the sales force and to monitor the sales, certain software can be used so that a track can be maintained as to how the sales promotion will be performed and also after effects. Sales force will be mainly responsible for conducting sales promotion in various malls and other places associated with the brand. ...
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