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American Airlines Innovation Report - Research Paper Example
Pages 8 (2008 words)
Name Institution Course Date American Airlines Innovation Report The AA website was recently recognized as the best Airline Website in the world in the World Travel Awards. This was due to the numerous and steady improvements and innovations that this airline has been making since the 1980’s; due to them, it has remained the best among other airlines…
It does flights both internationally and domestically, including the Caribbean, North America, South America, Asia, Europe, and Africa (Forty 44 ). The developments of this airline range are adverse i.e. passenger services improvement, electronic ticketing, discounts, introduction of self service machines, AAdvanced bag machine check programs, in-flight connectivity programs, power ports introduction to the plane, “remember me” feature, on board purchase features, and some others as will be seen in details later . American airlines have revolutionized the airline industry when they initiated the passenger services over 50 years ago. Up to date, American Airlines has not relented on its commitment to investment in technology and innovation so as to achieve customer satisfaction. From an advanced AA web site to a Self Service Check In, it has evolved its technology to serve the changing demands of the airline industry and of its customers. The AA website offers more tools and more options to the passengers; it has become more convenient in general. Therefore, most customers will continue using American Airlines services. The airline boasts of being the leader in innovation, as it was ranked 11th in the Information Week 500, which is a rating of the most creative organizations in the US. ...
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