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American Airlines Innovation Report - Research Paper Example

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It does flights both internationally and domestically, including the Caribbean, North America, South America, Asia, Europe, and Africa (Forty 44 ). The developments of this airline range are adverse i.e. passenger services improvement, electronic ticketing, discounts, introduction of self service machines, AAdvanced bag machine check programs, in-flight connectivity programs, power ports introduction to the plane, “remember me” feature, on board purchase features, and some others as will be seen in details later . American airlines have revolutionized the airline industry when they initiated the passenger services over 50 years ago. Up to date, American Airlines has not relented on its commitment to investment in technology and innovation so as to achieve customer satisfaction. From an advanced AA web site to a Self Service Check In, it has evolved its technology to serve the changing demands of the airline industry and of its customers. The AA website offers more tools and more options to the passengers; it has become more convenient in general. Therefore, most customers will continue using American Airlines services. The airline boasts of being the leader in innovation, as it was ranked 11th in the Information Week 500, which is a rating of the most creative organizations in the US. In 1998, American Airlines became the foremost airline to present electronic ticketing across the 44 countries it operates in (Mallarino 170). The AA website receives about 1.7 million visits in a day and is considered the biggest distribution channel in America as well as the best platform of online business within the airline. The airline has the reward packages for passengers who book their flights online get a discount guarantee, and there is no booking free of charge. The American Airlines also has a Mobile platform. The platform is a useful tool to the modern connected passengers and is the main force behind the airlines technology being developed to ease travel for the passenger (Stacks 45). The Airline also has a travel package commonly known as the American Airlines Travel Application. This application has been created with focus on the distinct characteristics of a particular mobile device, which enables timelier and simpler updates as new tools are created and released. This makes the American Airline remain ahead of other companies in terms of application innovation. These applications are available on various platforms including iPad, iPod Touch, iPhone, Blackberry, Android, Windows Phone 7, Amazon Kindle Fire, Barnes, and Noble NOOK Color Readers Tablet (Geza 45). The Airline has a Mobile Boarding pass chance that applies to passengers using American Eagle and American Airlines flights in about 80 cities and 10 international airports. The passengers have the option of receiving their boarding passes on their mobile phones when they book flights in the AA website using either the mobile or desktop version. The passenger is sent an email with a link to a boarding pass with a 2-D barcode. This barcode can be used at select American Airlines gates and TSA security checkpoints by scanning the 2-D barcode. The Wi-Fi widget enables customers to find out if the flights they have booked will be Wi-Fi enabled. The in-flight connectivity is a very important tool for leisure and business passengers (Cearly 60). The AA website enables passengers to receive computerized information about their ...Show more


Name Institution Course Date American Airlines Innovation Report The AA website was recently recognized as the best Airline Website in the world in the World Travel Awards. This was due to the numerous and steady improvements and innovations that this airline has been making since the 1980’s; due to them, it has remained the best among other airlines…
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