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Tata Motors - Essay Example

Undergraduate
Author : mjacobs
Essay
Marketing
Pages 13 (3263 words)
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Summary

The existing global business environment has become extremely competitive for any company. Thus, it is crucial for any business to have good knowledge about the market where it operates and remain at a competitive position. …

Extract of sample
Tata Motors

Tata Motors had conducted a series of acquisitions. In the year 2004, it had taken over Daewoo Commercial Vehicles which is one of the leading truck companies of South Korea. In 2005, it purchased 21% share of Hispano Carrocera, a bus maker corporation of Spain. In the year 2006, Tata Motors was involved in a joint business partnership with Marcopolo, a body making company of buses and coaches of Brazil. In the same year, Tata Motors had made mutual venture with a Thailand manufacturing company to produce and enter the market of pickup cars. In the year 2008, Tata Motors had purchased two British automobile brands namely Jaguar and Land Rover. Since 1961, Tata Motors has been increasing its international presence. Tata’s cars are exported in many countries of Asia Pacific, Middle East, South America, South East Asia and Europe. In previous 50 years since its inception, Tata Motors has shown tremendous growth. It has more than 4500 scientists and engineers, 25000 employees and in the year 2009–2010 its calculated earnings was approximately 20 billion USD (TATA Motors, 2011).

About Tata Nano

In the year 2008, Tata Motors had uncovered the cheapest car of India, Tata Nano. Tata Nano has become the yardstick among all the smaller vehicles. It has been made with proper regulatory safety necessities of Indian market. It is also an environment friendly vehicle which produces less CO2 emission than two wheelers vehicles of India. ...
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