The existing global business environment has become extremely competitive for any company. Thus, it is crucial for any business to have good knowledge about the market where it operates and remain at a competitive position. …
Tata Motors had conducted a series of acquisitions. In the year 2004, it had taken over Daewoo Commercial Vehicles which is one of the leading truck companies of South Korea. In 2005, it purchased 21% share of Hispano Carrocera, a bus maker corporation of Spain. In the year 2006, Tata Motors was involved in a joint business partnership with Marcopolo, a body making company of buses and coaches of Brazil. In the same year, Tata Motors had made mutual venture with a Thailand manufacturing company to produce and enter the market of pickup cars. In the year 2008, Tata Motors had purchased two British automobile brands namely Jaguar and Land Rover. Since 1961, Tata Motors has been increasing its international presence. Tata’s cars are exported in many countries of Asia Pacific, Middle East, South America, South East Asia and Europe. In previous 50 years since its inception, Tata Motors has shown tremendous growth. It has more than 4500 scientists and engineers, 25000 employees and in the year 2009–2010 its calculated earnings was approximately 20 billion USD (TATA Motors, 2011).
About Tata Nano
In the year 2008, Tata Motors had uncovered the cheapest car of India, Tata Nano. Tata Nano has become the yardstick among all the smaller vehicles. It has been made with proper regulatory safety necessities of Indian market. It is also an environment friendly vehicle which produces less CO2 emission than two wheelers vehicles of India. The bend body design and less weight has made Tata Nano a fuel efficient vehicle which provides dual benefit of reasonable transportation solution and low environmental pollution (TATA Motors, 2011). Marketing Context Before introducing any product in the market there is a need to conduct marketing research plan. The 4Ps of marketing is a useful tool to develop clear idea about success of any product in the market. It helps to define the target market i.e. the segment for which the product will be produced. The proper pricing of the product to meet the needs of target market must be performed. Subsequently, the place where the product will be available must be decided and finally the product must be advertised with proper promotion to develop brand awareness among target audience. Marketing Issue to be Investigated This research will investigate the marketing strategy of Tata Nano and its success in the automobile market. Tata Nano was introduced publicly in the year 2008. Initially, it was produced in two versions which are deluxe and standard. The vehicle has ...
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This research is being carried out to evaluate and present China, a country with vast population and geographical area is also the country which tops the list of countries where companies want to expand their business. The paper presents a PESTEL analysis of the country which can make things simpler for the companies who plan to setup business in China.
Tata Motors has been pretty desperate to make a strong presence in the global low-cost as well as ultra-low-cost car market for many years. In order to make its objective achieved the company, in 2008, launched one of its most ambitious product, Tata Nano.
According to the report the story of Tata group started back in the year 1868 with the establishment of a Textile Mill at Nagpur by Jamsetji Tata. Starting from there, the company has emerged as one of the leading business group in India with more than 90 business operations in seven different business sectors.
As the company under study ‘Tata Motors’ is a subsidiary of Tata Sons, this site seems to be quite relevant to the entire topic. Tata Motors. 2011. Company Profile. [Online]. Available at: http://www.tatamotors.com/know-us/company-profile.php [Accessed on March 05, 2011]- The same is true about this link.
Tata Motors Company is no exception to this realm having grown from and Indian-based firm to the global presence in automobile products. Since this paper analyses the peripheral environment, and its effects on the automobile industry, identification of market inclination and evaluation of the opportunities and threats are significant in illuminating Tata’s business course.1 Generally, the market trends of the automobile industry have been changing over the years.
The company sales in 2010-2011 including exports of the passengers and commercial vehicles stood at 836,629 units which represented a growth of 25.2% since the previous year 2009. This growth was brought about by the revival of export and import trade, infrastructural development, increased construction and mining activities, financial activities and availability of healthy freights (Tata Motors, 2011, p.20).
The two companies have adopted various strategies that have been successfully towards problem solving within and outside the operations. In addition, these strategies have promoted market development within their region and the global market.
From the transformed lifestyle to more convenience and comfort, the car is desirable ownership item. To the business owner or a big corporation, the car has become an indisposable tool of trade. This growth in the automotive industry came following
The Tata Group manufactured steam boilers and engines for the Indian railway form 1945-1954 when they diversified into car manufacturing as it was a lucrative business. They made an informed decision to enter into a fifteen year agreement with
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