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Netflix within an International Market - Admission/Application Essay Example

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Netflix within an International Market

Netflix usually presents internet video streaming of chosen titles to compatible devices and computers running either Mac OS X or Windows. Netflix library gets encoded into three different bandwidth tiers, in a format based on the Windows Media Codecs and VC-1 Video. The following are the categories bandwidth tiers: 1. The lowest tier with a bandwidth of 1.5 megabits/s, and offers video and stereo audio quality similar to a DVD. 2. The middle tier with a bandwidth of 3 megabits/s, and offers audio and video quality better than DVD 3. The highest tier with a bandwidth of 5 megabits/s and offers surround sound audio of 720p HD. Subscribers usually create a rental queue of all the movies they want to rent. Netflix also has 58 different shipping locations in the entire United States. Subscribers usually email the previous rental movies to Netflix using a prepaid mailing envelope (Michael, page 8). Then, Netflix sends the new, available movies in the subscriber’s rental queue. Netflix profiles permit subscriber account to have multiple users with independent DVD queues, friend lists, ratings, reviews, recommendations, and intrasite communications for each. In June 2008, Netflix revealed plans to do away with this subscribers’ profile feature. Netflix believed that eradicating this feature would improve customer experience. Netflix users received the news with a lot of negative reactions and reviews. This forced Netflix to reverse its decision and reinstalled the profile feature. Netflix defended their previous original decision by claiming that simplicity can be outweighed by utility. In March 2011, Netflix revealed programs to start acquiring initial content for its widely held Watch Instantly subscription service, which will get a debut in late 2012. Netflix presently has an elite Pay-TV deal with Epix. Netflix application service became available to Blu-ray Disc, Play Station 3, Xbox 360, and Nintendo 3DS consoles. On the Play Station 3, members can access and download the application via Play Station Store. In January 2009, Netflix signed a partnership deal with LG and Vizio instantly to stream movies directly using their high definition televisions. Later that year, Netflix signed a similar partnership deal with Sony to allow Sony BRAVIA Internet Platforms gain access to instant queue to latest movies. In 2010, Netflix signed another deal with the Panasonic HDTVs, Google TV, Samsung Smart TV and LG Smart TVs. Netflix should make plans to expand internationally by exploiting potential global markets. Every international expansion of a company has several risks related to it given Netflix mode of business. Netflix has the challenge to transpose its competitive advantages and business processes in a new global market where administrative, cultural, economic and geographical realities are different. Netflix would be forced to renegotiate its licensing with their distributors due to the mandating nature of the film's business (Michael, page 300). The potential global markets for Netflix include Nigeria, India, Argentina, China, Germany, Japan, Iran, Sweden, and Mexico.  ...Show more


The author of this essay "Netflix within an International Market" casts light on the economic changes to be taken to enter an international market. It is stated that Netflix is an American service donor of well-admired internet streaming media in Canada, the Caribbean, Latin America, etc…
Author : schaefervalenti
Netflix within an International Market
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