Advertising:Strategies to make a successful sales promotion

Advertising:Strategies to make a successful sales promotion Term Paper example
High school
Term Paper
Marketing
Pages 6 (1506 words)
Download 0
Sales promotions include communication activities that help in adding value to the customers, wholesalers and retailers. Sales promotion helps in building interest amongst the customers by making them purchase the product. …

Introduction

Sales promotion is an important tool in the process of marketing an organization’s product or service. It aims at improving sales of an organization by altering the behavioral pattern of consumers towards purchasing of product or services. It also helps an organization to boost its sales by attracting new customers and at the same retaining the existing ones. The strategies of sales promotion include push, pull and mixed strategies. In push strategy sales promotion involves mediators to push the product of an organization to consumers through the distribution channels. In pull strategy of sales promotion it is the consumer who demands for the product of an organization and pulls it through the distribution channel. Mixed strategy is implemented when the product requires a push from the customers as well as the intermediaries (King, 2012). The different tactics involved in sales promotion are cash refunds, premiums, loyalty programs, coupons, etc. Business Location Business location is an important aspect related to the sales promotion strategy developed by an organization. It is important for an organization to evaluate and analyze a location most preferable to launch a new product. Business location can play a major role in assuring good sales promotion strategy for an organization or may even affect the implementation of strategy. ...
Download paper
Not exactly what you need?

Related papers

Sales Promotion Techniques used by JETBLUE
JetBlue not only offers the service of air travel at cheap rates but it also tries to set itself apart from its competitors by offering a product that is superior than the rest at prices people can afford. With the objective of providing superior in-flight experience the airline was the first to offer all the passengers with a personalized service. Each seat had its own flat-screen monitor…
Sales Promotion
A hypothetical budget and return on investment calculation is done in the final part of the study. Table of Contents Table of Contents 3 Sales Promotion 4 Theories of Sales Promotion 7 Sales Promotion Objectives 8 Creating Inquiries 8 Product Trial 8 Building Traffic 9 Rate of Purchase 9 Loyalty 9 Awareness 9 Tactical Reason 10 Comparative Analysis Product Profile and Sales Promotion Activity 11…
Sales promotion portfolio
Currently there are around 700 restaurants of Pizza Hut in UK with more than 154 stores of Pizza Hut owned by the franchisees (PizzaHut, 2011). The sales promotion helps the organization to change the perception of the customers towards their buying decision by offering them different incentives, which they are able to get eventually. This is the reason why Pizza Hut uses different sales promotion…
Advertising, Sales Promotion or Public Relations
It is thus important to examine the interaction of these elements and how a company can make a successful marketing strategy by interconnecting the different elements of promotion and marketing. This paper will analyze the significance of advertising, sales promotion and public relations and their role in allowing companies to achieve their organizational goals. Advertising, Sales Promotion and…
event ads and sales promotion for viejas
Some of the stores were not up to the mark for such a store and didn’t match up to the decor of the place 3. There wasn’t as much value for money in the outlet However, people did seem to enjoy all the activities at the outlet such as bowling, the casino, the video game section and so on. They also seemed to really appreciate the customer service at the outlet. So, all hope isn’t lost for…
Sales Promotion Plan
The Product The retail business has many segments under a single banner and a brand name. It usually includes products from the food sector to non food such as clothing, accessories, and cosmetic products. The product whose sales promotion is to be discussed is for the cosmetic segment. The cosmetic segment has been growing and with the rise of retail sector it has find a place and is regarded as…
Sales promotion/ PR Portofolio
7 Positioning 7 Promotion 8 Sales Promotion Strategy: H&M a strategy is not needed and examples don’t need to be specific to H&M or M&S it should briefly describe the promotion e.g. price and others and why they are good or not (Sales promotional strategies are important and have been discussed through examples only) 8 Sales Promotion Strategy: Mark and Spencer, as above no strategy needed…