Consumer Behavior - Essay Example

Only on StudentShare

Extract of sample
Consumer Behavior

crucial idea that the work at hand emphasises, but prior to seeing the big picture about it, it is also important to learn the other significant things about Costco.
Costco was originally operating under the name of Price Club in 1976. The firm is founded by James Sinegal and Jeffrey H. Brotman. In 1983, the first Costco warehouse was instituted in Seattle Washington. In 1993, Costco merged with Price Club, calling it PriceCostco, while dominantly employing the business model and size of Price Club, which generated billion dollar sales every year. However, Robert Price, the founder of Price club left PriceCostco and started Price Enterprises in 1994. This left Costco alone and led it to rebrand the firm as Costco Wholesale in 1997 including all those Price Club locations it had already established.
Costco is the second largest retailer in the US and the fifth largest retailer in the world (Said, 2013). Today, Costco is known for its ability to provide high value for customers, especially when it comes to its highly affordable and varied product offerings.
The company carries a “broad line of product categories including groceries, appliances, television and media, automotive supplies, toys, hardware, sporting goods, jewelry, cameras, books, housewares, apparel, health and beauty aids, tobacco, furniture, office supplies, and office equipment” (Sander & Bobo, 2011). Perhaps, one will call Costco a one-stop shop, with high affordability, enough to help the small to medium-sized businesses to save on their purchases for them to be able to resale. However, Costco’s leading sales came from individual consumer, the firm’s ultimate growth driver (Sander & Bobo, 2011).
There are many things to understand about Costco, which primarily include its values, mission, vision and objective. However, aside from this, ideas concerning its current related-marketing moves and stakeholders are also vital considerations in understanding this firm.
“Costco’s mission is ...Show more


This firm enjoys the opportunity to generate higher margins, lower marketing costs and low over-head of private-label products (Peter and Olson, 2007). In other words, it is clear that…
Author : lonschaefer
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer Behavior"
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer behavior
Over the past many years, many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to huge business opportunities available there. Understandably, all such foreigners have brought with themselves their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot.
3 pages (750 words) Essay
Consumer Behavior Essay
In the decision making of the consumer, information definitely affects how the customer goes about before buying a particular product. In this case, through the GoodGuide app, the consumer is forced to reevaluate her product preference because the product that she usually buys has scored poorly, to be modest, on the GoodGuide app.
4 pages (1000 words) Essay
Consumer behavior
This essay discusses how different adverts are manipulated or designed to appeal to consumers. Answer Sheet A. According to Claudia (2012, 58), adverts are directed to different steps of consumers’ buying decision power. The first step that this paper will focus on is the need recognition.
3 pages (750 words) Essay
Consumer Behavior phenomenon analysis
As such, the following analysis will analyze the market for taxi applications, to include applications for iPhone, android, and other platforms, with respect to the following determinants: consumer behavior, why consumers integrate with the product or service being offered, and what marketers are doing as a means of enhancing or reducing the consumption of the product or service offering.
3 pages (750 words) Essay
Consumer Behavior
The availability of the internet and other forms of media today has given infinite opportunities to the marketers in getting across their messages. Use of the media in consumer marketing involves various techniques that create an argument or an image that favors that particular product.
4 pages (1000 words) Research Paper
Consumer behavior
That is, only if an organization is able to grasp the above mentioned aspects of customers particularly consumer behaviour and their buying process, they can come up marketing or enticing strategies accordingly. Consumer behaviour covers a lot of ground, as it is “study of the processes involved when individuals or groups select, purchase, use products, services, ideas or experiences to satisfy needs and desires.” (Solomon and Bamossy 2005).
11 pages (2750 words) Essay
Consumer Behavior
nal buyers and consumers, and they have several things according that they change their behavior such as economic conditions and occupations, and marketers acquire different strategies to influence consumers’ buying behaviors (Paul & Olson, 2010). Issues that can occur from
1 pages (250 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email