Market assessment, planning and strategy of Apple Inc. - Essay Example

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Market assessment, planning and strategy of Apple Inc.

The firm that is analyzed in the paper is Apple. It was co-founded by Steve Jobs and Steve Wozniak in California in 1976 as a micro-computer manufacturer. The following year the company was incorporated and released one of the first commercially successful personal computers, the Apple II. In 1984, the company released the Macintosh, which changed the computing world with its revolutionary graphical user interface. Following the success of these two products in the market, Apple had its IPO in1984. In 2001, the company changed from being a personal computer manufacturer to a consumer electronics company. Today, the company designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple Inc. has a worldwide presence and sells its products globally through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. Between 1994 and 1997, the company experienced record-low stock prices and severe financial losses, a scenario that only begun to be corrected with the re-instatement of Steve Jobs as the CEO in July 1997. Currently, the company boasts of being the most valuable company in the world with one share valued at US$ 598.35, net sales in 2011 of US$ 108.6 billion and free cash flow of US$ 33.27 billion. As at September 2011, Apple has a workforce of 63,300 employees. ...
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Summary

This paper presents brief report on the management strategy of Apple and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT analysis will be included in the paper. …
Author : slueilwitz
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