A marketing-mix to support the alternative strategy for the airline has been provided. Implementation of marketing plan and its importance during emergency have well been described in the report. Table of Content Emirates Airline 6 Emirates Current Marketing Strategy 6 SWOT Analysis 7 Strength 7 Weakness 8 Opportunity 8 Threat 8 Competitive Environment Assessment 9 Porter’s Five Forces Model 9 1.Threat of segment rivalry 9 2.Threat of new entrant 10 3.Threat of substitutes 10 4.Bargaining power of Suppliers 10 5.Bargaining power of consumers 11 Marketing Issues and Alternative Strategy 11 Rationale for the alternative choice 12 Marketing-mix Strategy to support the alternative 13 a)Product: 14 b)Price: 14 c)Promotion 15 d)Place: 15 Marketing Plan 16 Reference 18 Bibliography 20 Emirates Airline Emirates Airline was founded in the year 1985. It started its first flight from Dubai which is also the Headquarter for the Airline Company. The main objective and goal of the Airline has been delivering service with world class quality and it has succeeded doing so in its journey of more than 25 years. Emirates Airline has emerged as a global Airline with its presence across 6 continents and above 60 countries and 120 destinations. The Airline has over 170 aircrafts in its fleet. Emirates have carried more than 30 million passengers and over 1 million tons of cargo (as per 2010-11) (Emirates, 2012). Emirates Current Marketing Strategy Emirates Airline current marketing strategy is largely based on its positioning itself as a global player with high quality service. Starting as a small airline company Emirates today has become the global leader and is reckoned as the best airline company in the world. Emirates have become innovative, customer-oriented and a modern airline company which provides world class service. Emirates Airlines strategy is based on leadership attribute that makes it a true global player serving the consumers across different continents. Emirates focus have always been customers and their travel experience have made Emirates the winner. The airline has made the travel more affordable and comfortable. The importance of customers is well understood by Emirates and this very reason the company strives hard to provide them value for their travel experience. Sponsorship has played a pivotal role as part of the company’s marketing strategy to establish itself as a global player. Every time Emirates explores new route it promotes itself through various media. Emirates Airline opts for sponsorship events which draws worldwide attraction. Emirates sponsorship features events in football, rugby, cricket, horse racing, etc. The biggest highlight of Emirates sponsorship deal includes the Arsenal Football Club, FIFA World Cup, Rugby World Cup, etc. SWOT Analysis Strength Emirates Airlines offer booking facilities over internet with numerous choice and other value added services. Emirates have been the first airline to offer such facilities to its customers. Apart from this it also offers facilities like self-check at the airports. Emirates are also amongst the airlines which offer long-haul flights to destinations such as Houston, San Francisco, Dallas and Los Angeles. Emirates Airline is amongst the airlines having youngest fleet of aircrafts. Weakness Emirates Airline is known for its luxury which is the reason for middle class families not being a part of the company. High invest in purchasing new aircrafts has increased the
Strategic Marketing Executive Summary Emirates Airline is the world’s best airline. Since its foundation the airline has grown tremendously. Emirates marketing strategy is based on its positioning as a brand. It is part of various sports and events which has increased its brand value…
The method is designed to detain the vehicles’ movements so as to keep the rental car business and the driver safe in the event of an accident. These external cameras help to record any movement that occurs near and around the cars. It is also considered to keep the driver safe for insurance reasons so that insurance premiums will get reduced.
Comparison between Emirates Airlines and Qatar Airways Executive Summary The study depicts the comparison between Emirates Airlines and Qatar Airways. In the study, it can be found that both the airlines are amid the reputed airline organizations in the world and have provided remarkable performances for number of years in the airline industry.
In this report, the marketing plan of Creations for You has been presented. The situation analysis suggests that marketing for wedding services is becoming lucrative because people want to organize memorable functions without having much focus on costs. Rather than visiting the different service providers for wedding arrangements, people prefer hiring a planner which may organize everything for them.
ferences 19 Introduction- About the Company The project aims to evaluate the services marketing in Emirates Airlines in Dubai. It requires making an analysis and comparison of the drivers of value oriented services marketing of the company in the present global financial climate.
Therefore leaders and managers are must have problem solving skills that will enable them to identify the most appropriate problem solving approach that will help them to reach appropriate solutions to problems that business processes face (Morgan, 2012, p.
The study will offer a marketing plan for a newly developed Wine Bar in Sweden. Wine bar business is one of the profitable businesses around the world. A potential crowded place is required in order to establish a wine bar business. Finch wine bar is trying to enter in the potential and competitive Swedish wine market.
In order to do this, it is particularly important to analyze the main aspects of the organisation pertaining to the services it offers.
Emirates Airlines is one of the fastest growing international airlines in the world.
This has caused it to have an enhanced image within the market. On the other hand the construction business in the UAE has attracted many businesses and investors. GTM Bids is therefore threatened by competition which is likely to emanate from new
The author states that the recent economic downturn has made the current consumer base to change the grocery-shopping trend. The current customer base includes young singles; younger childless couples and mile aged childless couples. On equal measure, the current target audience includes the married women with children and busy mothers.
Mr Powell stated that he takes his daily doses of medication and has recently carried out therapeutic solutions such as the intake of nutritional supplements. The severity of his pain coupled with stiffness and locking of joints is what prompted the
5 pages (1250 words)Term Paper
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you an essay for FREE
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org