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Marketing Campaign for Ocean Spray - Essay Example
Author : keeblershyanne
Pages 4 (1004 words)
Marketing Campaign for Ocean Spray Table of Contents Introduction 3 Promotion Mix 3 Price 4 Place 4 Product 5 Promotion 5 Conclusion 6 Recommendations 7 References 8 Bibliography 10 Introduction Ocean Spray Cranberries is a well known North American company which is engaged fundamentally in serving preservative food…
In its recent practices, Ocean Spray intends to launch its product by using OrbitTM Easy Open lid with new design of bottles and canes in Australian market during Christmas. In the London’s market, Ocean Spray wants its modified products to be launched during the Christmas process. Promotion Mix Promotion mix is, in this paper, used to describe the features of OrbitTM Easy Open Lid. Procedure of launching the new modified products in the market by Ocean Spray has been described in the mix along with a few effective measures to promote the product. With this concern, the aspects of price, product, place and promotion will be taken into account for the development of promotion mix. Price The product price of Ocean Spray is suitable for the consumers. It is worth mentioning in this context that the customers, existing in the London market, are largely regarded as quality seekers rather than price seekers which in turn indicate that price might not be quite influencing in comparison to the quality features. ...