StudentShare solutions
Triangle menu

For primary - Research Proposal Example

Not dowloaded yet

Extract of sample
For primary

The study considers whether having a standardised international marketing strategy, relevant for all international cultures, is effective for multi-national companies. The study tests whether convergence or the antithesis, divergence, is the prevalent decision-making phenomenon when comparing different national cultures.
In order to determine whether ethnocentrism still dictates consumption decisions, the study takes a quantitative approach to research, utilising a survey constructed with a Likert-type scale which measures the level of ethnocentrism in five countries: The United States, Japan, Mexico, Sweden and Hong Kong. Questions provided in the survey include, “It is always best to purchase American products” and “Americans should not buy foreign products because it hurts American business and causes unemployment” (Keillor and Hult 1999, p.71) assists in determining whether global convergence is a legitimate phenomenon.
The article finds that ethnocentrism is still present in some nations whilst in other nations with unique cultures, divergence in cultural identity is still prevalent. The study found that the U.S., Mexico and Hong Kong maintain high ethnocentrism when making product decisions whilst in Japan and Sweden, there is divergence of ethnocentrism that is not aligned with other evaluated nations. The study is further important as it suggests implications for today’s multi-national company marketers that using standardised marketing strategies will not be effective and refutes the notion that global convergence is a legitimate fact. This indicates that marketers operating in foreign nations should develop marketing communications that are sometimes aligned with existing cultural norms and preferences.
This article lends support for the notion of global convergence as a result of cross-cultural exposure in India. The research study is important as it illustrates that Indian cultural ...Show more

Summary

This research article is important in the debate between global convergence and global divergence as it pertains to cultural characteristics related to international consumption of products and marketing strategy development for multi-national organisations. The authors attempt…
Author : hmcdermott
Proposal for primary research essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research proposal on your topic
"Proposal for primary research"
with a personal 20% discount.
Grab the best paper

Related Essays

Components of Research Proposal
This is particularly because when an individual or firm prepares and presents a research proposal, it helps them deliver their idea for a project, which brings the idea one-step closer to implementation, making globally recognized for its significance in the world of careers.
4 pages (1000 words) Research Proposal
Research Proposal
Importance of Research Selection of a correct research approach is of vital nature, as the chances of success are so much dependent on this. A correctly used research method will enable us to have an exact picture of the future structure. Therefore, we it is inevitable for an organization to have a correct measure or use a suitable research approach to ascertain about the certain important current and future factors of the business.
3 pages (750 words) Research Proposal
Research proposal
In many major urban centers, the establishment of private and independent day care centers has become part of the most appreciated solutions. However, the number of such facilities is still inadequate. Because of this, it is only appropriate to propose the establishment of such business in an area in the city where there is none such facility yet.
2 pages (500 words) Research Proposal
Research Proposal
However, men disproportionately outnumber women in the leadership roles. Therefore, it is important to analyze the factors which affect the women’s role at workplaces either
15 pages (3750 words) Research Proposal
Research pROPOSAL
This has resulted in obesity and to counter this problem most people, especially women, try to avoid food to such extremes that it entails grave health problems like Anorexia Nervosa, Bulimia etc. While obesity or overweight is a major health
2 pages (500 words) Research Proposal
Research proposal
In comparison to the other countries in the Gulf region, the SMEs in the Kingdom of Saudi Arabia have contributed in a low proportion to the economic development of the country. This has led the Saudi
15 pages (3750 words) Research Proposal
Research Proposal
quickly to other sectors of the UK economy, resulting in an economic recession whose effects continue to be felt across the UK economy (Verma, 2013: p20). One of the sectors that felt the repercussions of the financial sector’s near collapse was the electronics industry,
9 pages (2250 words) Research Proposal
Research Proposal
IV #1: Job satisfaction (subject variable, between subjects) - Level 1: Mild to moderate satisfaction- Job Descriptive Index (JDI) score Between 15-40; Level 2: High
4 pages (1000 words) Research Proposal
Research Proposal
In this context, two popular restaurants of the UK, Restaurant Gordon Ramsay and Chez Bruce will be considered. Advertisement is regarded as the most effective means of
2 pages (500 words) Research Proposal
Research Proposal
The research will be conducted based on qualitative approach and relevant data regarding the topic will be collected from various secondary sources for effective analysis. Human
3 pages (750 words) Research Proposal
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation