We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Service Marketing - Essay Example

Comments (0) Cite this document
Statistics state that Apple has a total of 326 stores, much more than the figure of 60 million people who visited Walt Disney Co.’s parks. Further, it has been observed that the annual sales of Apple have gone above the figure of $4,406 that does not take into account the online sales. …
Download paper
Service Marketing
Read TextPreview

Extract of sample
Service Marketing

Further, it has been observed that the annual sales of Apple have gone above the figure of $4,406 that does not take into account the online sales. These sales are much higher than the sales of jeweler Tiffany & Co. and therefore depict Apple’s success. Amongst its many operations, the back-end and front-end included, Apple believes in being spotless in every move so as to achieve success (Banker, 2011). With that in mind, Apple keeps a critical eye on the demands of its products. Comparing its operations with its rivals such as Best Buy, it has been observed that Apple has adopted a rather technical approach in the arena of service encounters and its related areas. It sells one brand that has comprehensible positioning, fewer products, and stores in hundreds as compared to the 4000 of Best Buy. The company believes that employees need to handle pressure to perform better customer service. However, with its increasing retail outlets, many of its employees have stated that the quality of its staff has been on a decline (Banker, 2011). Where it comes to meeting customer needs, from the design of the store to the post purchase behavior, every aspect has been responded creatively by Apple. Dividing its customers into various segments, Apple encounters some customers that are well aware of what they want. This segment immediately finds out the intended product they want to purchase, and pays for it. With the fast product selling process described earlier on one hand, the other hand has a group of customers who take it slow. More specifically, these customers browse and play with the products to decide their requirement. In order to tackle such a vast market, Apple therefore, follows a service design approach that consists of a floor plan and a genius bar that handles customer queries and gives them advice. Other than that, the design also consists of a check-out system for speedy service. For the layout of the outlet, an airy approach to associate to every need of the customer is followed. It is therefore the creativity and innovation in service encounters that sets Apple apart from its competitors. This is so because if the customer experience is low, the overall perception of the brand is also reduced (Ofir et. al, 2008). 3. Analysis of managerial implications Analyzing it implication on the managerial roles, surveillance is one of the key tools needed. More specifically, with surveillance being constant in nature, the role of the managers must also be to continuously prepare for cost control preparations for the new product and market. The managerial roles must consider a need to identify low costs of the inputs and outputs in improvement measures. Other than that, the costs are also related to innovation, technology, and information. Moving further on the implication factor, it has been observed that with the new markets, new tools for maximizing incomes must be considered. In this scenario, both markets that are the fresh market and the processed market, must be brought into the picture whilst the assessment. Moreover, buyer expectations in every situation need to be continuously monitored when alternatives are considered. To understand the cultivar selection and significance of the quality of the product is an important aspect in the discussion for managerial implications. It is important to understand that commitments to quality might be easier to change than the selection preferences. Where many customers consider service as a criterion before purchasing a product, adding delivery, commitment by the supplier, the packaging, specification bonding, and quality with service would be able to win even those customers who prefer other things. The overall package provided will therefore be able to win the company loyal ... Read More
Cite this document
  • APA
  • MLA
(“Service Marketing Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.net/marketing/65499-reflective-essay-service-marketing
(Service Marketing Essay Example | Topics and Well Written Essays - 1500 Words)
“Service Marketing Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/marketing/65499-reflective-essay-service-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment
Service Marketing
Service Marketing Name: Course: College: Tutor: Date: Introduction Service marketing is the marketing sub field that can be divided into two main fields of goods marketing and services marketing. The goods’ marketing area includes marketing of the fast moving goods of the consumers and durables.
9 Pages(2250 words)Essay
Service Marketing

The author states that the continued growth of non-profit and public sector marketing presents new and exciting challenges for marketing managers. While a product is tangible, a service is untouchable and not visible because it is not a physical material. A service is consumable and has to be experienced and cannot be owned.

13 Pages(3250 words)Essay
Service Marketing
People will always be in need to travel for different purposes to either long or short distances. But the thing that is important to be considered is to be updated with latest technologies and opportunities. Here we are going to focus on the UK travelling services and highlight the facts and figures and other information important to be aware of before going into this business.
13 Pages(3250 words)Research Paper
Service Marketing
It needs to be understood that customers have some pre-conceived notions and set beliefs pertaining to a product or service and a major or minor breakdown in those notions and beliefs create service failure. Service failures can be extremely costly for organizations as customers tend to switch to other organizations for better experiences and contentment in terms of services.
8 Pages(2000 words)Essay
Service Marketing
The paper will also identify the numerous stages in the services marketing process. It is evident from recent research that best practices in services marketing create a strong brand and eventually the brand develops the personality for the organization, service or product.
7 Pages(1750 words)Essay
Service marketing
Effective services marketing are a complex undertaking activity, which involves various different strategies, tasks and skills. The study will deal with five personal encounters by the author of the study and its impact on his customer satisfaction. The author of the study will also highlight the experiences of the customer while purchasing different products and services.
10 Pages(2500 words)Essay
Service marketing
These include the steps that are taken by the human resources management regimes within the organization or industry as well as the adequate ethical measures and considerations that are making the relevant rounds. On this token, people factor has
14 Pages(3500 words)Essay
Service Marketing
The retailers are also on a constant lookout to change the sales and marketing methods with multiple options in price, product presentation and range of products. We can also see that the retail sector
10 Pages(2500 words)Essay
Service marketing
Speculations about its bad debts slashed AIB’s value by 15% which approximately amounted to €1 billion (Collins, 2009). The year 2008 had been turbulent for AIB. Profits slumped by 37% and a mammoth €500 billion fund had to be set up to take care of bad debts. It
4 Pages(1000 words)Essay
Service marketing
Services, by their characteristics, are quite different from the traditional products. Services are intangible, inseparable, heterogeneous and perishable in nature. Marketing of service, because
13 Pages(3250 words)Essay
Let us find you another Essay on topic Service Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us