Freigtag Company Essay

Freigtag Company Essay  Essay example
Masters
Essay
Marketing
Pages 5 (1255 words)
Download 0
Name: Institution: FREIGTAG Introduction The FREITAG Company is a world-renowned firm, which prides its success, on the bags that it produces. The company has grown through leaps and bounds to become a pioneer in the world of design. The strategy implemented by the firm stems from their ideology of creating products that define the element of quality, yet they must depict style and be a durable product for their customers…

Introduction

The company prides its products in high regard, which is mirrored in the price of the bags. The company targets the high-end market, but it has not stopped the market from spending money on the pricy bags. However, the nature of the products is designed as durable bags, which is incorporated in the pricing. The company bases their pricing on the factor that the purchase of a bag will imply that the customer will not have to buy another bag for a long time. The durability of the bags is attributed to the resources used in the product development (Kotter, 2002). The organization uses old truck tarpaulins, car seat belts, and the inner tubes of bicycle tires to develop their expensive bags. The tools used are ideal for the company because they are cheap material since they are on low demand and they can be used in developing the bags, which are durable. The design of the bags is based on the bag design for the bike couriers, which they use for making deliveries. The design is suited to the general market because it has a casual look, and the bag can be used for various occasions, as well as in practical sense. The design is based on attracting keen observers of style and design. ...
Download paper
Not exactly what you need?

Related papers

Ford Company
The first part of the analysis will give a summary about the company and its problems in general. From the analysis in the second part it is found that poor management and decision making is the core problem of Ford. Ford is also loosing the market edge on Hybrid and Small cars segment. A fish bone diagram is used to represent the various problems that have lead to the loss of profitability for…
Costco Company
One of the notable companies that have put in place effective marketing strategies is Costco Company. Being the second largest distributor and seller merchandise among other products in US, Costco Company operates in more than 8 countries. The company has more than 200 brands that are produced to meet the large customer base that the company is enjoying. Major products that are produced by the…
company profile
This individual would be old enough to own a credit card that is mandatory for making the purchases and is adventurous to try out new products/services because these make up most of the discounted offers. Groupons’ success so far Groupon.com has carved out a unique market space, considering that it offers diverse products and services, which differentiates it from traditional retailers: both…
Ford Company Essay
hnical Excellence Know and have a passion for our business and our customers Demonstrate and build functional and technical excellence Ensure process discipline Have a continuous improvement philosophy and practice Own Working Together Believe in skilled and motivated people working together Include everyone; respect, listen to, help and appreciate others Build strong relationships; be a team…
Company Analysis Essay
It is more important to carry out an analysis based on the strength, weakness, opportunities and threats that FreeTitleQuote.com will face as it intends to assist customers to access information on title insurance they purchase for their real estate property through iPhone/Android app. The most important function of running the internet based Company, FreeTitleQuote.com is to ensure that there is…
(Corporate Collapse)- Essay on analysing the spanish company "CAM bank" which is in insolvency administration.
The Balance Sheet Test assesses the value of the assets possessed by a company. If assets are lesser than liabilities, then the company is considered to be in the process of collapsing. For most companies, the insolvency process is considered the last resort. Therefore companies do all they can to avoid the process. The insolvency process is used to rescue companies that have been operating for…
Stokers company
The furniture brand is a trusted brand in UK. Stokers Fine Furniture is coming up with new strategies to capture the potential untapped market, especially the style conscious families. The brand falls in the category of expensive and traditional product brand. Situation analysis and clearly defined objectives The market for fine furniture in the United Kingdom is rising strongly due to the effect…