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Social Media Marketing - Essay Example

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Social Media Marketing

The feature of social media is known to entail various types that are made use of for varied functions. This particular form of media has been learnt to be sorted out into three key groups and they are the sites of social media, media applications relating to the social media and the widgets as well as the blogs (Donath, 2004). Social Media Measurement The measurement of social media has been stated to relate to the actuality of trailing the diverse and assorted content associated with the various types of social media on the whole. This particular process is observed to be carried out for ascertaining the specific quantity and attitude and reaction with regard to a particular brand in terms of the social media by the concerned marketers. Social media is being increasingly considered to be a popular form of marketing platform for the marketers owing to which the facet of measurement is considered to be quite a decisive constituent for the purpose of attaining success. This particular aspect of measuring or rather gauging the social media has been mentioned to be quite unripe as the concept of Web analytics during the period of 1990s. A huge popularity towards the usage of Internet was recorded during the period of 1990 among individuals. The Internet was started being used as a social medium for various purposes which called for the requirement of web analytics. This particular notion has been stated to be related to measurement, evaluation, compilation and providing details in relation to the internet statistics with the intention to comprehend and to optimize the degree of usage associated with the web (Lovett, 2011). The process of web analytics not only entailed the function of a measuring instrument in order to ascertain the web traffic but was also used for the purpose of business as well as market research. This stated measurement technique also aided in evaluating along with enhancing the efficacy of a definite web site. The web analytics were known to involve two groups and they were the off-site as well as the on-site. However, it needs to be mentioned in this regard that the advanced measurement tools in relation to the social media are believed to incorporate the two groups with regard to web analytics into tools that have been found to satisfy the functions related to both the groups. The freshly developed tools for the reason of measuring the social media are believed to offer the organizations with a complete 360-degree analysis and outlook with respect to their respective online marketing endeavours. The present measurement forms of social media are learnt to differ from the ones that existed in the period of 1990s as the traditional measurement forms were only found to provide a quantitative insight regarding the social media. The present measurement tools are known to provide a qualitative insight regarding the thinking, sentiment, behavior and demographics of the viewers. Therefore, the modern measurement tools entail the amalgamation of both the qualitative aspect along with the traditional quantitative aspect. Therefore, the modern measurement tools of social media are considered to be increasingly effective as it assists in providing an ...Show more

Summary

Social Media Marketing Understanding Social Media Social media has been stated to be the medium that is believed to improve the aspect of communication along with the structure or rather the pattern of the societal attachments with regard to individuals. This form of medium is not regarded to be a fresh notion as the existence of the concept of letter writing has been found to date back to several years…
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Social Media Marketing essay example
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