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Marketing in Practice----Assignment Title: Marketing Campaign for Ocean Spray
Pages 4 (1004 words)
Marketing in Practice----Assignment Title: Marketing Campaign for Ocean Spray Contents Summary 3 Introduction 3 Main Findings 4 Recommendation 4 Conclusion 6 Reference 7 Bibliography 7 Summary The paper talks about the promotional plans of Ocean Spray, an agricultural co operative which is based in the US.
Thus Ocean Spray has invested huge amount of money on this re launch of the product with different packaging and style in order to suit the needs of the customers. Introduction Creativity plays a key role in the invention process of a new product. Creativity is the heart of innovation and innovative capabilities and with successful innovation organization positively contributes towards revenue generation (Kratke, 2012, p.3). new product development is often said to be the lifeblood for a company and is especially true in the modern world with many competitors in one field (Annacchino, 2003, p. 17) to Ocean Sprays is also known for its innovation and creativity which adds on to the strength of the company is a major contributing factor towards the success of the company. It has catered to the problem of opening lid and has planned to introduce its new ‘OrbitTM Easy Open’ lid. Ocean Spray plans to organise a promotional campaign which will take place in the Taste of London Christmas Exhibition. Main Findings Ocean Spray has planned to conduct a promotional campaign to promote its re-launching of “premium new jar”. For this it plans to organise a promotional stand in Taste of London Christmas Exhibition. ...
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