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Marketing Campaign for Ocean Spray
Pages 4 (1004 words)
The paper talks about the promotional plans of Ocean Spray, an agricultural co operative which is based in the US. The company provides a huge range of products in its portfolio and claims to be innovative with respect to its products. …
Based on the innovation and the rate of acceptance the company has decided to participate in the Christmas Exhibition to be held in London. Before participating in the exhibition, it is necessary to promote or to generate awareness in the mind of the customers about the new product. So at the initial stage promotional campaign such as advertisements would be aired in some channels mainly in food channels to generate awareness. The advertisements would also run on the other channels which are the most viewed channels by the mid level age groups, this is because the product is mainly aimed at the mid age level and the survey was also conducted on the women who belong to the age group of 40 plus. Therefore running advertisements would help them to know about the new re-launch of the product with an easy open lid allowing them to easily open the jar. In addition to the advertisements, hoarding and bill boards will add on to the promotional activity. A big banner, situated in the peak area would allow consumers to look at it and know about its re launch. The exhibition is also a big platform to re launch the product. There are thousands of people visiting the exhibition, thus making the avenue attractive would provide success for its target people. ...
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