Franchising – Just Dogs Name University EXECUTIVE SUMMARY The franchising business is one of those business domains that have seen an exponential increase in the last 2 decades. Every industry in the world has some of its players operating under franchised operations…
In the following report I have analysed the feasibility of marketing operations of opening a franchise of “Just Dogs” Gourmets Company in Washington, USA. I have analysed that the strategy of franchising will work if only the company works affectively on its promotion schemes and position strategies. The franchise will have to carry the same value proposition as laid down by the parent company and streamline its operations with it. In this way, the franchise will be able to gain innumerable benefits of the franchising strategy. SITUATION ANALYSIS Just Dogs! Gourmet is a dog food manufacturing company that specializes in all natural Dog treats and sells them through Bakeries throughout the United States. Handmade Dog delights and gourmet treats are the specialities of Just Dogs! Gourmet Company. As far as the franchising strategy and success of the company is concerned, it is counted among the Companies with the fastest growing franchises throughout the world. The company focus on providing the best Dog treats to the customers to ensure that every Dog in the target market is satisfied. Dog accessories are also some counted as the major products of the company. The company provides a lot of incentive for the franchisees in order to extend its business on the geographical landscape (Help, 2012). IT is also worth considering that the US pet food industry is growing at a very fast pace and only in 2009; the US people spent 12.6 billion dollars on the pets industry. This means that from an investors point of view, investing in a Dog food company for franchising is a very feasible job. Hence we have chosen the “Just Dogs!” Gourmet Company to analyse the prospects of franchising (Barnes, 2005). REASONS FOR CHOOSING JUST DOGS FRANCHISE OFFER: There are, in all 100000 dog food manufacturers in the United States and out of these only few offer appropriate franchising opportunities for business initiatives. Of these few people, we have chosen Just Dogs! Gourmet Company, because of the following reasons: The total investment that would be needed in establishing franchises $750000 to $150000. This counts a lot if the long term investment is considered. The franchising fee is only $25000 and the ongoing Royalty fee is 4%. The terms of Franchise agreement is 10 years which is enough to show the feasibility of a long term business solution considering the reputation of the company in the market (United States, 2011). Other than that, the company provides regular training facilities to the franchisee staff at its head quarters as well at the franchise vicinity. The company also offers a range of services to the employees at the franchise through toll free phones, Newsletters, meetings, guiding missions. The company also offers a strong marketing support to the franchises to ensure sales to full potential. Considering all these facts in mind we can easily conclude that the franchising offer of the company is a great business initiative opportunity. MARKET ANALYSIS We have chosen to open a franchise of Just Dogs! Gourmet in Washington, primarily because Washington seems to be a promising market for the business. According to reports, the total population of Washington is 6830038 while the number of housing units in the city is 2882677. According to reports, 65% of the households own dogs. This shows that the 1873740 houses can be the complete target market in the city. This figure is obviously optimistic and shows great prospects to the business. The ...
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In order to augment this decision a mini feasibility study was carried out in the proposed area of the new franchise. This study included start-up costs, market share and present competition. The researcher is particularly interested in this concept as it proves to be cheaper than opening up a business from scratch and going through the phases of establishing the brand.
As such delivering effective services not only requires a greater degree of skills in delivering the services but also to make new customers. Delivering services requires that the firms offering such services must continuously evolve and develop cost effective ways of delivering the services.
This is done in order to distribute goods just like chain stores but in the case of franchising liabilities and investment is both restricted. Franchising is a type of retailing method that has spread very quickly all over the globe over the recent years.
Hence, dogs have become a major source of therapeutic healing in elderly people, children and adolescents, who are undergoing treatment for mental, physical and emotional disorders. Definition Therapy dogs are “privately owned pets that have received behavioral training to provide comfort to individuals in institutional settings including hospitals, nursing and retirement homes, mental institutions, schools, facilities for autistic and abused children” etc (Ensminger 88).
Are people with dogs more approachable than people without dogs? Today’s life is full of pressure from work and the increasing pressures from the rising cost of living which has resulted increased level of stress among the people together with stress related disorders.
From this research, it is clear that on one hand, researchers insist on the fact that dogs are wolves that underwent intense crossbreeding and taming to make them friendlier to man in the stone age period. With this, there are many theories that explain on how dogs became domestic animals from their initial nature of being wolves.
d the marketing, sales and order management, finance and accounting, distribution of inventory management, engineering, and human resources into the production operations (Lai and Cheng, p. 89).
JIT scheduling is commonly integrated with MRP-II in order to increase the
According to the paper today’s life is full of pressure from work and the increasing pressures from the rising cost of living which has resulted increased level of stress among the people together with stress related disorders. Various ways of reducing stress has been explored by experts all over the world one of them including owning a pet. In the study described below, we try to find out whether owning a dog makes one more approachable.
5 Pages(1250 words)Research Paper
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