Integrated Communication Marketing - Assignment Example

Integrated Communication Management Consumer Promotions Brand loyalty can be well accredited to the products of a company such as Apple Inc that has in the recent past been seen to prevail in the making of phones and other gadgets such as computers precisely Mac. It is the same company that manufactures I-phones. It is important to note that the company has proven itself worth by producing products that possess high end technology incorporate elegant hardware and software features which have since served as a competitive edge over its competitors (Younghee, Won-Moo & Minsung, 2012).

The recent past has seen Samsung Electronics, a company that is currently dominant in the mobile industry releasing Samsung Galaxy Note 3 which comes with a special feature of a digitalized watch dubbed Samsung Galaxy watch. Even though the phone and the watch have incomparable syncing and multi-functioning features thereby beating its competitors, it is evident that the price tag of the product has been placed at the high end (Spears, 2014). This means that only individuals who have either a passion for the latest technology hence sacrificing on other needs or those that are financially capable of purchasing them are the ones that can access these products.

This means that even though I am loyal to Samsung as a brand, the price of the product has been ranged beyond the normal quarters and would require me to save more than I could for other products that are close to this kind of technology. This may also pose as a disadvantage for the company considering the East market which has recently been producing similar products as those from the West but with better affordability in terms of prices as compared to those from the West (Nicolau, 2012). ReferencesNicolau, J. L. (2012).

Influence of Nature Motivation on Price Sensitivity. Tourism Geographies, 14(3), 383-395.Spears, D. (2014). Decision Costs and Price Sensitivity: Field Experimental Evidence from India. Journal of Economic Behaviour & Organisation, 97 169-184.Younghee, S., Won-Moo, H., & Minsung, K. (2012). Brand Trust and Affect in the Luxury Brand-Customer Relationship. Social Behaviour & Personality: An International Journal, 40(2), 331-338.