Consumption Patterns - Research Paper Example

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Consumption Patterns

The consumers market is made of product, price, place and promotion all surrounded by economic, political, cultural, demographic and technological factors. The buyer may be influenced by knowledge, lifestyle patterns, perspectives, taste, character and motivational factors in buying the product. Prior to buying the same product, one may decide to search information about it from various sources, one may look for an alternative product, recognize a problem with the product or decide to buy it later. Purchasing the product can depend on one’s individual taste, brand recognition, dealer, amount of the product, or the time the product is being sold (Boone & Kurtz 287). In the United States, various types of consumer behavior exist among different parts of the country. America has been inhabited by many types of cultures over the years. This immigration has not only formed an outstanding culture but also created various subcultures or ethnic groups within the whole of America. These groups have the same religion, beliefs, heritage and experiences that distinguish them from other members of the society. African Americans and Asian Americans are an example of such groups and compose of around a third of the US population. ...Show more

Summary

Consumption Patterns Consumer behavior looks at when, how, why and where people are likely to or not buy a product or service. The subject also analyzes sociological, psychological and economic factors affecting consumption patterns of a given population. The decisions made prior to buying a product are also looked at as well as the characteristics of particular consumers such as age, gender and history…
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