Essay on Strategic Planning

Essay on Strategic Planning Essay example
College
Essay
Marketing
Pages 8 (2008 words)
Download 0
STRATEGIC PLANNING Author: Class Name: Professor’s Name: Name of the School: City: Date: Strategy Strategic planning is the decision making process that aligns the internal capability of an organization with the chances and threats it faces in its immediate market place, geared towards achievement of good results…

Introduction

Strategic planning helps the management team to properly understand the current situation. Thus the present times requires a continuous strategic planning because the escalating rate of change of business world. Firm are hiring people who can foresee the implication of a certain newly employed process or concept. This has led to the development of predictive models which simulate what might happen in future. Managers of various companies and organizations are forced to think of the future. To achieve this they need to think out of the box and remain focused. Studies previously done, show organizations that have had long-term strategic plans have survived and thrived in times of crisis compared to the ones which had short-term strategic plans. Growth in terms of customer base and general organizations’ catchment is seen if long-term strategic planning is employed. Strategic planning acts as a form of communication that the firm is planned for the future and basically the good intent of the organizations’ management team. Though all these occur, the flip side of such kind of planning cannot be assumed. ...
Download paper
Not exactly what you need?

Related papers

Strategic Marketing & Planning (Blue Ocean Strategy)
Based on the findings of the report and the desert climate of Saudi Arabia, the frozen yogurt business may succeed. The strategy targets families with children between three years and twenty years, thus this is the target market for the company. Ideally, the company may bait them by offering punch cards and coupons upon a given number of purchases. Today, the most appropriate method of reaching…
Strategic Planning for Digital Marketing Communications
SV has expanded footings catering section for airlines (Saudi Airlines a, 2012). SV has partnered with Sky team Alliance; a group of 18 international Airlines to provide more flexibility, convenience and choices to customer of member alliances (Saudi Airlines b, 2012). SECTION 1: CHALLENGES AND OBJECTIVES Section 1a: “General” marketing communications challenges ISSUES CHALLENGES 1 Global…
Globalization and Global Strategic Planning SLP 1 (401)
The retail division’s outlets are located in Belgium, Germany, Ireland, the Netherlands, Portugal, Spain and the UK (ABF, 2010). In 1963, the company acquired the British supermarket giant, Fine Fare which it sold later in 1986 in order to acquire British sugar (ABF, 2010). As of 2009, British Sugar fulfills the sugar (ABF, 2010). The company provides employment to more than 97,000 people and…
Strategic marketing planning as an Essential Marketing Tool
Strategic Marketing Planning Strategic marketing plan is a “management process leading to a marketing plan” (McDonald, 2008, p.7). It is a systematic approach by managers that includes the written or detailed plan of the current status of the company, its goals, and how to attain it. The company obtains information about the mission statement and corporate objectives; analyses the financial…
Strategic Planning Essay
The company or venture is then responsible for devising strategies in order to implement these goals and fulfill these processes. Strategies include marketing, finances, management, administration, and other areas of business. Pre-planning and market research is essential in the planning process as slight imperfections or the onslaught of unforeseen events may cause a business plan to fail.…
Marketing Planning- Kit Kat
Companies give substantial importance to the desires and wants of the potential customers. Marketing Plans in the current economic system always succeed in a free market economy. The prices of the goods and services must be determined by the free forces of market demand and supply. Any state of disequilibrium in the market would be stabilized automatically by the free forces of market mechanism.…
Strategic Planning for Digital Marketing Communications
Based on the outcome of this analysis, the management of the organization gets a clear perspective of the possible ways in which it might utilize the opportunities and deal with the threats successfully. Although this analysis is similar to the analysis made for any other for profit organization, there are certain key differences. Oxfam NGO also faces some of these problems. Managers in a…