Marketing Assignment. SABIC

Marketing Assignment. SABIC Assignment example
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Marketing
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SABIC Table of Contents Table of Contents 2 Company Profile 3 PEST Analysis 3 Political 3 Economic 4 Socio-Cultural 5 Technological 5 Analysis of Ten Trends Affecting the Organisation 6 Political Trends 6 Economic Trends 6 Socio-Cultural Trends 7 Technological Trends 8 Summary 8 References 9 Company Profile SABIC (Saudi Basic Industries Corporation) is a public company based on Saudi Arabia…

Introduction

SABIC was founded in 1976 and operates globally in more than 44 countries in the world. The company is estimated to have more than 33,000 employees all over the world (Sabic.com, 2012). The organisational structure of SABIC includes a total of six different business units, namely Chemicals, Performance Chemicals, Polymers, Fertilizers, Innovative Plastics and Metals. All these business units are engaged in the production of four product types, namely Chemicals which includes Performance Chemicals, Fertilizers, Metals and Plastics which includes Innovative Plastics and Polymers (Companydatabase.org, 2009). For the year 2011, SABIC recorded a net profit equalling SR 29 billion and its annual turnover for the year was SR 129 billion. PEST Analysis Political The government of Saudi Arabia follows a system of monarchy. No political party is officially recognised in the country. Holy Quran is considered to be the constitution of Saudi Arabia and Sharia (Islamic Law) forms the basis for its governance. A central government has been developed by the kings of Saudi Arabia. A wide range of powers are concentrated in the hands of the king of Saudi Arabia. Political reforms have been initiated in the country with the formation of Shura or National Constitutive Council. ...
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