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Marketing Service Table of Contents A Brief Overview of the Situation Analysis 3 Industry Situation 3 External Environment 3 Internal Environment 5 A Brief Overview of Customer Analysis 6 References 9 A Brief Overview of the Situation Analysis Industry Situation Rooftop Movies is a place where people can relax by watching films along with having other entertainment facilities on offer.
It is observed that the cinema industry has amassed enormous growth in recent times due to the emergence of 3D experience along with latest technology based digital effects. In this context, the revenues are expected to increase considerably from the cinema industry of Australia in the upcoming years (Westberg 2011). External Environment Rooftop Movies, which is located in Perth city of Western Australia, has ultimately transformed into a premier destination for those people who live and work in the city. The patrons or the customers belonging to the Perth city consider Rooftop Movies as one of their refreshment destinations and was voted by Wallpaper Magazine as the third coolest leisure experience in the world (City of Melbourne 2012). There are many companies that enthusiastically sponsor Rooftop Movies which include Heinz Co., Mini, Bulmers and Volley among others. The cinema industry has attained significant reputation and success by generating more employment opportunities along with attracting the foreign finance for the production of the film industry. ...
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