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Apple Inc and Integrated Marketing Communication

Apple Inc and Integrated Marketing Communication - Research Paper Example

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The paper "Apple Inc and Integrated Marketing Communication" states that Apple Inc. has been using integrated marketing communication to maximize communication impact with its customer. iPhone’s advertisement campaign throughout the time has played a crucial role in its successive sales…

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Apple Inc and Integrated Marketing Communication

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Subject: Marketing
Type: Research Paper
Level: Masters
Pages: 28 (7000 words)
Downloads: 2
Author: eichmannstephen

Extract of sample "Apple Inc and Integrated Marketing Communication"

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With time, Apple aims to become more direct with its customers through expanding its business internationally and target a larger number of audiences (Hunt 2010). The change in the customers' preference has led the company to adopt different and innovative non-traditional marketing techniques advertising their product. However, market segmentation and trends prevailing in the targeted audience are predominating factors to simulate Apple’s marketing strategies for iPhone.

This Integrated Marketing Communication Report mainly focuses on Apple's choices and marketing strategies for sales and promotion of i5s (Wilcox 2014). To assess the marketing strategies of the iPhone 5s number of print advertisements from Australian local magazines and newspapers has been used to understand the marketing techniques of iPhone 5s. In addition, several non-traditional advertisements have also been used to understand the marketing strategies of the iPhone 5s.

Customer’s preferences, behaviour and brand image is also analyzing in the report for in-depth understating of Integrated Marketing Communication of iPhone 5s. Current marketing communication methods of the iPhone 5s have been analyzed in the paper to develop a future recommendation for the marketing strategies of the iPhone. Apple iPhone 5s is a sixth-generation touch screen smartphone developed by Apple Inc.; it has been preceding in the iPhone 5c (Wilcox 2014). iPhone 5s is featured with different designs that included the different colours of the phone, aluminium-based body with thinner and lighter weight than the other mobiles with a wider A6 system on chip, 64-bit architecture, fingerprint identity sensor, faster camera, LTE support, a wide range of applications and updated version of iOS 7.

iPhone 5s has launched with the different colours, Gold, Silver and Space Grey, crafted with the micron, sapphire crystal in the Home Button, and the sapphire crystal protecting iSight camera that is light and thin (Wilcox 2014).

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