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Ethical Dilemma in Marketing - Essay Example

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This article is found on http://www.businessweek.com/news/2011-12-21/apple-claims-samsung-tablet-phone-cases-infringe-patents.html. The article is dated December 21, 2011. The information…
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Ethical Dilemma in Marketing

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Ethical Dilemma in Marketing

This saw Apple issue a notice of infringement to Samsung in Australia. On the other hand, Samsung also claimed that Apple iPhone 3GS, iPhone 4, iPhone 4S and iPad 2, infringe its patents governing wireless transmissions on 3G networks (Schneider 4). Consumers were widely affected since there was slowness in distributing and sales of the disputed product to market (Schneider 5). The product was prohibited from distribution and the longer the case took the more the consumer ... Read More
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