British Petroleum: Transforming Its Strategy "Beyond Petroleum"

British Petroleum: Transforming Its Strategy "Beyond Petroleum" Research Paper example
High school
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Marketing
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British Petroleum (BP): Transforming Its Strategy “Beyond Petroleum” Name Institution Student’s ID British Petroleum (BP): Transforming Its Strategy “Beyond Petroleum” Introduction The origin of British Petroleum dates back to the early 20th century and the oil deposit discovery in Persia, currently known as Iran, which resulted in the establishment of the Anglo-Persian Oil Company in 1909…

Introduction

When judged by its market capitalization of $203 billion, earnings of $8.4 billion and Revenue of $148 billion in the 2000 fiscal report, it only ranked behind oil-majors such as ExxonMobil and the Shell Group. The company also ranked among the top three companies by oil discovered and gas reserves which amounted to over 15.2 billion barrels of oil (Adamson and Sorrell, 2007). The products of BP are on sale in about 100 nations across the globe and have a strong base on six continents. On an active scale, the company is active in 29 nations and has operation production in 23 countries. BP is also the largest oil and gas producer in the U.S. where it also ranks second in terms of gasoline. Global warming has been an issue of concern across the globe. This is what led to the establishment of the Kyoto protocol in 2005 to help mitigate environmental effects. The agreement was signed by all the countries across the continent with the exception of US. These are some of the factors that made BP take measures geared towards ensuring that the environments are not polluted by petroleum products. This is what resulted in the formation of “Heloise” strategy. ...
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