British Petroleum: Transforming Its Strategy "Beyond Petroleum" - Research Paper Example

Only on StudentShare

Extract of sample
British Petroleum: Transforming Its Strategy "Beyond Petroleum"

When judged by its market capitalization of $203 billion, earnings of $8.4 billion and Revenue of $148 billion in the 2000 fiscal report, it only ranked behind oil-majors such as ExxonMobil and the Shell Group. The company also ranked among the top three companies by oil discovered and gas reserves which amounted to over 15.2 billion barrels of oil (Adamson and Sorrell, 2007). The products of BP are on sale in about 100 nations across the globe and have a strong base on six continents. On an active scale, the company is active in 29 nations and has operation production in 23 countries. BP is also the largest oil and gas producer in the U.S. where it also ranks second in terms of gasoline. Global warming has been an issue of concern across the globe. This is what led to the establishment of the Kyoto protocol in 2005 to help mitigate environmental effects. The agreement was signed by all the countries across the continent with the exception of US. These are some of the factors that made BP take measures geared towards ensuring that the environments are not polluted by petroleum products. This is what resulted in the formation of “Heloise” strategy. ...Show more

Summary

British Petroleum (BP): Transforming Its Strategy “Beyond Petroleum” Name Institution Student’s ID British Petroleum (BP): Transforming Its Strategy “Beyond Petroleum” Introduction The origin of British Petroleum dates back to the early 20th century and the oil deposit discovery in Persia, currently known as Iran, which resulted in the establishment of the Anglo-Persian Oil Company in 1909…
Author : fritsched
Save Your Time for More Important Things
Let us write a custom research paper on your topic
"British Petroleum: Transforming Its Strategy "Beyond Petroleum""
with a personal 20% discount.
Find out more

Related Essays

A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets
Abstract: This research is about British Airways that is planning to enter the Easter European aviation Market. This research discusses the history, background and aims and objectives of British Airlines and its performance till date. The literature review of this research comprises of several different airlines that are dominating the world with their excellent performances.
36 pages (9000 words) Essay
A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets proposal
A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets Proposal Background Aviation as an industry has become a profitable business. Its success like any other industry is basically dependent on the fact that there are still unexplored markets out there and if an aviation company succeeds in getting into new regions, it can multiply its profits manifolds.
9 pages (2250 words) Essay
Global Marketing Management. British Petroleum.
Internationalisation is the demand of the time, but, why does organisations needs to go global? What are the benefits? Is it only to spread its business in other parts of the world? Such questions should strike every organisation before they plan to go international with their business.
12 pages (3000 words) Essay
Corporate Strategy Assessment: British Airways
BA books flights to destinations that range from general geographical categories such as Africa, the Caribbean, Europe, Far East and Australia, the Indian Ocean, the Middle East, North Africa, North and South America, South Asia and the UK (British Airways, 2012).
10 pages (2500 words) Essay
Why the Managing Ethics and Social Responsibility Issue Is Relevant to the BP (British Petroleum)
Identify why the Managing ethics and social responsibility issue is relevant to the BP (British petroleum) and critically evaluate how the organisation is dealing with the issue Introduction The development of commercial activities in the global market is based on specific rules so that fairness and justice in global commercial transactions are not threatened.
8 pages (2000 words) Essay
Audi and Its Communication Strategy in UK
The company has grown significantly in recent years and has successfully entered in many developing markets like India and Brazil. In United Kingdom the company has positioned itself as a premium brand that is well known for combining quality and luxury. The main target market of Audi is the young and middle aged men who like the thrill of sports car although the company has crossover SUVs too to target different clientele.
9 pages (2250 words) Essay
Operations Management of BP Plc (British Petroleum)
This is supposed to ensure quality performance and competitiveness. The intention of this essay is to examine management operations in the British Petroleum company. Operation management of BP focuses on transforming raw materials into labor material. This paper focuses on Porter’s five forces and the use of strategic groups in the achieving BP targets.
8 pages (2000 words) Essay
Situational Analysis of International or Global Marketing Environment
The company operates in European regions, United States of America, Australia and Japan (Unipart Logistics, 2013b). It is one of the largest privately owned companies in United Kingdom (UK) and the modes of their transport are rail, air, metro and marine.
8 pages (2000 words) Essay
White Paper
Josh Miles says that B2B marketers should persevere when initial digital marketing attempts fail. He advises that creating successful digital marketing requires identification of what the marketer wants to make, finding the
5 pages (1250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT