Integrated Marketing Communication Plan For Prada - Essay Example

Only on StudentShare

Extract of sample
Integrated Marketing Communication Plan For Prada

Prada’s daughter took over the leadership of the company in 1978 and with the help of Patrizio Bertelli, they transformed the image of Prada. Prada began to design classic handbags and by the 1980’s, the Prada’s designed outstanding fabrics that revolutionised the runway. This enhanced the company’s image in the market and in the 1990s, Prada became a force in the fashion industry (Prada Group, 2012). Prada invested in innovations for her designs throughout the 1990s and experimented with different fabrics to reach more customers. Prada has been expanding the range of products and expanding to different countries across world. Prada runs many boutiques across the globe and has expanded its products to include perfumes and the LG Prada mobile phone. Prada’s shoes and handbags have gained much popularity across the globe. Prada holds regular runway shows as well. One of Prada’s expansion strategies has been taking over other companies such as Helmut Lang, Fendi, Church Shoes and Jil Sander (Prada Group, 2012). Target market An organisation’s target market determines the most appropriates medium of communicating its marketing messages. Segmenting this target market enables an organisation to identify the most profitable category of potential and existing consumers (Smith & Taylor, 2004, p. 37). Each segment of the target market has its own unique consumption patterns and needs. ...Show more

Summary

Integrated Marketing Communication Plan for Prada Name: Course: College: Tutor: Date: Company Overview Prada started in 1913 when the founder Mario Prada began designing handbags, trunks, shoes and suitcases for sale. At the start, Prada had only two boutiques…
Author : brittany69
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Integrated Marketing Communication Plan For Prada"
with a personal 20% discount.
Grab the best paper

Related Essays

Integrated marketing plan
Since the start of its journey, Starbucks has embarked on the path of expansion. Though the company specializes in coffee but it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to United States.
16 pages (4000 words) Essay
Marketing of General Electrics
The firm that is analyzed in the paper is General Electrics, one of the most famous companies of all time that is famous all over the world. It is a corporate giant that has established it to be the best brand and it has capitalized well on the brand aspect. It is a company that is operating all over the world and has got a huge resource base as well.
8 pages (2000 words) Essay
Integrated Marketing Communications -- Communication Plan of a company
The company is one of the largest in the telecom sector. The company was established in 1865 as a wood pulp mill by Knut Fredrik Idestam. It was established on the banks of Nokian Virta River in the country Finland. The company first started with its paper products, car tires, personal computers and cables.
8 pages (2000 words) Essay
Market Communication - Integrated Marketing Communication Plan
Newer policies and mechanisms are being applied in the marketing communication planning. Today, the primary attention of the organizations is not only to gain new customers but also to retain them for their products or services. Thus, the communication plays a significant role in the process of connection between the seller and the buyer (Smith & Taylor, 4).
7 pages (1750 words) Essay
Integrated Marketing Plan
The plan will be implemented within a period of 12 months since the launch of the product. The integrated marketing communication plan offers an outline of the communication strategies, tactics, and objectives necessary for the effective launch of integrated marketing.
5 pages (1250 words) Essay
Integrated marketing communication
Integrated Marketing Communication (IMC) is one of the major tools that marketers cannot overlook if they are focused at retaining a strong positive customer-product relationship. Based on the need to expand their market share and put at bay their competitors, UK based advertising agencies have in the last decade of the twentieth century emulated IMC as a competitive advantage.
2 pages (500 words) Coursework
Integrated Marketing and Communication
This concept has become well known since the latter half of the 1950s and is rising in importance since then all across the world. IMC provides vast scope to the companies in their different aspects of business operation. Companies operating both domestically and globally are adopting the process of IMC and integrating them into the business policies of their companies.
10 pages (2500 words) Term Paper
To design, conduct and report on a marketing research project of your choice.
However, dominant as Red Bull has been, it shares the energy drink market with other competitors, among them, Euroshopper. Despite its small market share in comparison with Red Bull, Euro shopper has adopted its
2 pages (500 words) Essay
Abercrombie & Fitch: Expanding into European markets
The company had promotions in Singapore that had great success due to its occurrence in conflicts and context of culture. A&F triggered the emotions of people and developed a special experience that assisted the company to link to its customers. Thus, the
12 pages (3000 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT