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BURGER KING CASE STUDY - Term Paper Example
Author : goodwinherminia
Pages 4 (1004 words)
(Word count: 1,050 – Excluding the questions and references) Burger King Case Study 1. Critically analyze Burger King's "Whopper Freakout" marketing campaign. Discuss the pros and cons of using viral marketing campaigns to promote a product. The subtlety of marketing activity is what usually concerns marketers in order to come up with perfect intimacy of customers’ behaviors, market trends and competitive advantage, all of which are for the purpose of achieving perfectly groundbreaking output…
Thus, in modern marketing strategies, marketers have mastered the art of creating a need for their product or service offerings or constantly surprising the marketplace, an area where they have a high level of dexterity (Boone and Kurtz 11). The “Whopper Freakout” marketing campaign of Burger King is one of them. Although the forefront intention behind this was to find out if Whopper was the market’s favorite burger sandwich, the basic goal was still to create a need because this potentially resulted to word-of-mouth promotion highlighting the major justifications of the said product. The “Whopper Freakout” marketing campaign was a promotional strategy underlying the concept of viral marketing campaigns. Thus, aside from this, there are other principal advantages and disadvantages of using viral marketing campaigns to promote a product. One possible disadvantage of viral marketing campaign is the risk of flooding negative opinions associated with a certain product or brand. Viral marketing could potentially be successful on the part of the company if it is associated with positive conversation on a certain product or brand (Faheem 3). ...
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