StudentShare solutions
Triangle menu

BURGER KING CASE STUDY - Term Paper Example

Nobody downloaded yet
Thus, in modern marketing strategies, marketers have mastered the art of creating a need for their product or service offerings or constantly surprising the marketplace, an area where they have a high level of dexterity (Boone and Kurtz 11). The “Whopper Freakout” marketing campaign of Burger King is one of them. Although the forefront intention behind this was to find out if Whopper was the market’s favorite burger sandwich, the basic goal was still to create a need because this potentially resulted to word-of-mouth promotion highlighting the major justifications of the said product. The “Whopper Freakout” marketing campaign was a promotional strategy underlying the concept of viral marketing campaigns. Thus, aside from this, there are other principal advantages and disadvantages of using viral marketing campaigns to promote a product. One possible disadvantage of viral marketing campaign is the risk of flooding negative opinions associated with a certain product or brand. Viral marketing could potentially be successful on the part of the company if it is associated with positive conversation on a certain product or brand (Faheem 3). ...
Thus, applying viral marketing would just ensure giving more to its advantage while ensuring at some point a fast-paced promotion. Therefore, it is clear that the major advantage of viral marketing campaign is speed (Schirmer 33). Through the word of mouth, if information is just only associated with positive opinions, viral marketing campaign is reliable based on the effectiveness of the speed of promotion. Thus, this would further minimize the additional cost that should be incurred in the dissemination of information that would be associated with the product or service offerings or brands. 2. Discuss the factors that resulted in the success of the Whopper Freakout campaign. Also enumerate the possible drawbacks of the campaign. One of the elemental factors that made Whopper Freakout campaign a success is the fact that Whopper was already one of its market’s favorite burger. In the event that this burger would have substantial issue, it would eventually become an integral component of consumers’ conversation in their daily lives, especially among those who have positive experience with this product. This is due to the fact that Whopper is a consumer good in a form of food. Considering that every people need to eat daily, Whopper Freakout campaign is such a strong strategic marketing campaign in order to reinforce customers regarding the prevailing status of the said product. Furthermore, when consumers would be informed about the status of the said product and they have important concerns as in line with their relevant impressions of it, application of viral marketing campaign would make sense. In fact, the success of this marketing activity is highly dependent on consumers’ first impression (Allen 151). As stated earlier, since ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“BURGER KING CASE STUDY Term Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/66229-burger-king-case-study
(BURGER KING CASE STUDY Term Paper Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.net/marketing/66229-burger-king-case-study.
“BURGER KING CASE STUDY Term Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/marketing/66229-burger-king-case-study.
  • Cited: 0 times

Summary

(Word count: 1,050 – Excluding the questions and references) Burger King Case Study 1. Critically analyze Burger King's "Whopper Freakout" marketing campaign. Discuss the pros and cons of using viral marketing campaigns to promote a product. The subtlety of marketing activity is what usually concerns marketers in order to come up with perfect intimacy of customers’ behaviors, market trends and competitive advantage, all of which are for the purpose of achieving perfectly groundbreaking output…
BURGER KING CASE STUDY
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"BURGER KING CASE STUDY"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Burger King's Position on Ethics
The large size of the Burger King brand - involving a broad customer and supplier chain - makes the firm vulnerable to pitfalls arising from ethical considerations. This study will detail the company’s position on ethics, discussing both internal and external aspects of the position.
6 pages (1500 words) Term Paper
BURGER KING CASE STUDY
Majority of the consumers were astonished to hear that their burger of choice had been removed from the menu. Their responses were recorded using a hidden videotape, and this was developed into a seven and a half minutes documentary. The documentary was posted on the internet and the campaign launched to mark 50th anniversary of Whopper.
5 pages (1250 words) Term Paper
Case Study Analysis Paper
There are various issues like insufficient data of the new trainees hired by Robins, missing training manuals, and mismanagement in the preparations of upcoming orientation. A thorough analysis of the situation reveals that the problems are far deeper than it seems, and the overall mechanism of ABC Inc.
6 pages (1500 words) Term Paper
Tanglewood Stores case study
It is followed by a discussion on whether it would be advisable for the company to move into a flexible workforce structure. Solutions to such queries are answered after making an assessment of the prevailing job profiles. Finally, the project endeavours to
3 pages (750 words) Term Paper
Case Study
They also made similar acquisitions in France and Italy and these acquisitions were particularly targeted as credible organisations. It became relatively easier to effectively operate in the industry since there was a clearly defined network of distribution channels.
7 pages (1750 words) Term Paper
Company position on Ethics
This study will detail the company’s position on ethics, discussing both internal and external aspects of the position. First, Burger King has ethics policy
6 pages (1500 words) Term Paper
Case study: Enron
Enron’s expansion and eventual collapse was therefore initiated by its management and facilitated by its recruitment strategy and selected employees. The most appropriate solution to the problem would therefore be application of a recruitment agency that is independent from management.
2 pages (500 words) Term Paper
Case study
k investigation as follows: preparation, ensuring that the occurrence is an outbreak, verifying the diagnosis, setting the definition of a working case, finding cases systematically, recording data, perform descriptive epidemiology, developing hypotheses, evaluating hypotheses
2 pages (500 words) Term Paper
Case Study
To quote: Lenovo is a US$21 billion personal technology company... We have more than 26,000 employees in more than 60 countries serving customers in more than 160 countries… We are defining a new way of
4 pages (1000 words) Term Paper
Meditech surgurical case study
The production line of Meditech has been behind schedule due to underestimation in sales, and this has led to a drop in its finished goods (FG) inventory. As a result, major chaos has been created as product orders were delayed for more than four months. A customer may
4 pages (1000 words) Term Paper
Comments (0)
Click to create a comment
Let us find you another Term Paper on topic BURGER KING CASE STUDY for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us