As the essay declares The metric can evaluate marketing effectiveness at a strategic level. It involves assessment on the key strategies that a company has adopted and measuring individual performances in achieving marketing objectives. An example is whether the company has adopted effective price strategy and effective distribution channels.
This paper declares that the metric measurement assesses and evaluates the levels of customer’s perceptions on the goods and products of the company. This is determined by the quality of the service that a company offers to its clients and customers. Brand awareness will indicate how effective the marketing program in reaching out the larger mass audience in the long run. This metric provides the dominance and the market share that a company holds. This measure is vital in achieving the marketing objective goals therefore its assessment will enable the company to know if the applied approach can deliver the objective. Evoked set of model comprises of a pool of alternatives that consumer has when making decisions also known as consideration set. With the knowledge of available large number of products and brands consumers considers only a few to acquire at any given time. It is important for any marketing communication campaign to target determine the products and brands within evoked set before it is carried out. Consumers include brands in an evoked model through recognition in the marketing environment thus marketing communications can determine the evoked sets through brand awareness campaigns. ...Show more